Marketing
July 25, 2017
Marriott's merger with Starwood has made the two rewards programs one of the most successful
By Brielle Jaekel
A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.
{"ct":"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","iv":"f46ca7c1b85ede36f3bed14f46a58198","s":"40f61ffc823fc4d8"}
Share your thoughts. Click here