Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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","iv":"6eef6a663c4ce0690ddeaaf99412e3f3","s":"e515fd1ed70c548d"}