Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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","iv":"7c26a1a0f110c70cd5becec34ed84667","s":"ff29e82c3457f866"}