Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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","iv":"bbbfa0c663bd94b287beba736d782b66","s":"7282bb6db25e0088"}