Q&A
May 27, 2015
Fairmont magazine, spring 2014 cover
By Jen King
Printed and digital content is a key engagement strategy that allows brands to extend the length of a hotel stay or enhance the purchase of an automobile through a sense of community.
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fUIXOEHFezTE5zjA+Tm\/BllJjeEYN2kCbrN80q0AUaKjNvgmsPFkEExdzPmG10O2SxnSUw77mj2hiVrDvLbKp9b5vh1Xwfvc\/iujGc2rGsV6xgMWgb+lLY\/p7chDM9xP9NjH552vCsYAeZgh63Ey6muqX\/nlkwe8eP7kg2YEhE7dBZ0BJP626Bsp3Kcndhvfh9nhdFlMx00jdnVplMv2vAvuye1n5m\/5gpPxeEWsOQfy\/ubMK+JKBpTSxuVXdzdstVz3hFoatRDZrqieeWkpNiGqYYkhe6XZVDlhtWCpReFbFS3Z7KWezWNtAmH4cf7Mg7ZW4LYOh6lOTR4y48MT4FKCzOtrJEk3Kx2EicSzeysBp\/sGahG2dKgm9GeQ11fmB9\/aHsjlEyOlEIEihrHjgkt9lYotfuY1VjsdHHnsUv+FI7ODrztx+ek2pkNaJc6Her8hcgY1It3iTZjR7fiGL8+GaTMcRV1JG6N+Jm2vkD7X+n+qDkmDM3HoLAl6In\/YDO06\/k7yZUj6Su\/Xz2O3rUg8ILVRuMiZ\/WIT3yR\/X5nhQeA5Eh5vylLmTbWJB3KSHh2+doAOhXvnT0v+yKB3ekv9G3DtAdct\/pZ3cL\/g2c6ECcfyviceNGwzBwe4ZoEsJ3gx9JhoztdkKJoPzhxSFl9NOC1CtHAuK0MlDCa\/j1fmC+FhTe1GVHNlbcu2P1d0tfm5S0cJ\/jl1BjxZ0ABwrKrSUw40+2j1VzZzewy2G9HUaSSJ3GeAo0SE6shgeSjr9RcdqnWmSjl5UJRMx7YGyd6ysIEcp5R+i10Ucgzw9eOYSorCaYUeJ4TD8vcCM2fOrbInqwYu7mXaD43wtweVLzmKI5uvM9cNAFo1WdUT0Kdx2GDd3IdTiLfbmuDil784XowEUiwpP8aFBlmEjzxNVXc\/pY9m0874hEiQ19+pKgorEHIWc3nhl2lZogm4+xo7Fucpaz5ZCKA83pxWAvUnqKMnUjhMOHDyGZKBxyC4Sjcp6oEEaxMnOS22pvtQkXMLW1dMAqA+Q2xXcK929LWH1fSZvl0BI5jXJ4dswtsLwHDktv8+Wq98GgNAaguZEOhobnOuqTz6VBwQ8S0mbiQDf11pKcEz8emec\/GoqkcIesiWcoIA6X6luGyxolxDvv2fHku2gGjSCGLck9OQ2wMLN3gfQQn3uo7AgnbNl4qh5ksBZmvXlM2Wk7DwroYMMMQuEAKwU+xsL+3TwWtZrZUlhvLkT9bA4wOfvj09\/T+qjb\/PfsvD7T+b7Lh75vi4JjJSk7D8PLZ\/3YlOID\/mWMxaLcmyvodohfXmEohWg\/3nPzg1Ymil63ql6ShXA3IeaZs+PB\/qHL99sUKIrumgYd7+lZCSwoZ18Ws\/djqofLxP3oNwiaUlh+e5f+f+eXvkISiZvTnuWeUzUtcyJZDGFNqCilc47NG6bn\/qLZvkwR\/pBRql4hPTSXt33JoiOi35rQq7Itpf5N7gRhXeqwaLUxBwaKubp3GFKB3hapqVOlGvXmLm8c28OTgaxlKzgZvQ94mZgJDvxICus83i2cqkFkR1C26XjxT14uJYWmnrIJgKi1WoEEPn4nRamAHgMDvWmTgzFtxmRTmdwY9MAWiig5cNvUhiLZo4nJzV9ynmy85WCKAOkwRZJ7rq61mvTTyyf24PoZa1IphvwFXO2IQJfdK62FPdVtxCVwCISKGMDgw34Km1JUAmZZWvLiU5OiNDBjZ8NYWjoofzhnQik5PJv+xQAbjyghLRcb1HMW6b7GfQWE5UJJx3BABvo\/0xlZfNl0CF7V0JXdrM1R69OalJK+u1GJPL94rQ7ioiG1gu+NEZkcgZ86VofvIOE6g8HG8IhcvMWV+upLQboJ8XMYoVP0qpC5PC\/6v3LCL3mMeTe5nyYaqaWW0Tb9mu76rQkZj18BBBHcO8fK3ANKOCxqwzBvZP4gRwzR9Zlx45Wa\/0cCHJM8P0fwjD+wtmaEoWcIO66eILm\/EZ7ZERTcNxTRkQRG7LwUeKcRSbyCVT5PrSxDq+VEY903C0jpZGr7lmPFMLPDLjIC4LMKELGvwZFRT1tKNAISsyRW7bWFmtSlajbkvGXyUmWsDjnt\/FKEb577FbrIMJpRduhE8YTRJhmIws8y2i2ToANrlILjNN\/T\/A\/s0xjT0\/calsoSX\/YeZDNaoXWvd5BCAP2OZjqoaN1YuZ5u2l3u+DlY1z07IjvYg72ViX2KFG3oEnVA1IvNEtDoTo3LD1a\/cXqe5ii2Ehfx2JDB\/DSDkrldCowptk0O1cjtKIwQM5jt3GKjLb3NChGAh0szW7Ph6vOzztodX89pX9dukQ74yT\/kRDqDVA0ZQ67ebYmwMIZsAN2cQpM7Kq6L5xbs0dvlGR8nGISzweU5I9EbzRmYCX\/xlnT6zWVIj7IsLeWXANI2hnps0DbLY1cnDxdA7SX2QoeuXbDIeOsr0dXW5+meyIENOXyFixorVuvtZiJZbCgUWq7TQ0Oj0j6ecf\/chTgA5LJDtGYP47G0YvSGu42liCKxSzS7D\/IGy7hjGNl6QL2iQsol7MiteKGJPWTKVS7jYFgrad4b19JdzZOP\/8iy6ph0ag6haK8etT2gLlvpHIKLmldi\/Qybm8QalWPdkFuGl8aHmEc7\/e\/myR+WGJbqC0Io6NdJOkjgFGu9jKCuPtn1G8c\/Yde+Nm4QsmWxuTEN\/f+9ju6aTzQ9PiZkjYyIhPogHm3nbN4xmIieIpAjnarjiaDo6t1vVTBaD8EobMYKWZPxC0B1z822Er5y+I9tvpoM0NhR4Jf9D1+4h5dQRpGIVMFQEMnZKkycQqZ9k17na3Ij20GNqWGeMp2O1So5tacNQVZZGz0sCQaCdVKu8oLZGupWjQ1O+Z\/oGi+eqvdeRFq4wotPinjxe36fd4kqyFQFML5i4FoMjVAUOhFkFOZAnvaPN3IlljlRl5XdmC+L7WHBGCrn8XiYK91OULjax2QanKOrXjvc1SQQcvbd49N6BPRHvJQNFDIJlhYD5TsYKeqCzCxC9Z3m7Q4cvrZI1sHZNfv\/D55U8hf\/P24SEWODTlge8q8ZODa9n6WWcwPVCNGrWfaZefYW7XEoyH1RR92CWtA5CMuUUx0NOqV4ol9Ed2AwpjOrpky5HLmSB1uW9PXQf0f8aFYzvfAevDmQep+JxdUKmiwnfZcbyHZDHVBwZHgvvmup9uHZL22xrnB3V4hfWdCG0u4mE6BYmsJmKhYGC5IlLklNSwr6JzFkID3DZncaH6UglTzQBG7qrGjJPXsDBmBdm9W7Fh1OBXH1iESp8ljsezueEvBfSD33s\/5GrIWHY5KMM3aO79I7iy+EM66OuTADdd2cVVAn8MGmAtICHscTXB61y5WhgVj81u9q7WEiw2IYiuYpiuMnATqWSDk0eZYUA+0SFOg86JM4+immwRxYWeGUexffCAxgtepfUBVwQBkmB5EIHXJtvLCA7zmRTBiMka0VsYIk0e1n20bvubnE7oDjXPn9V0zlDbdmkB0nu\/Xrv0\/qZpiHwz225CyVxa72i++8zblVkOBDeFRSkJSaZZPAp8KQwUObW6WrMNAHtFz5Xb+u9trWfRUERy\/H9ENbkpSKUhQ0zWGcmebsqGYLYIdLr9ajFDSVodQfU0sGK3Pg7SI+tzioY+khqEROXRsK2B3hV22mU6A657CmRTT8jj0zSNznajGrCZ3SJJJ353rP8B0aJem18IAB72p7gfvLRUI7hjeG9cU6c+s5cQIHyAb\/NXgPR41i2GGK2mFo2vRFPrO0Kp5qV3L+r7Vxr+jl4Zx7F10Dzl\/P6aJ4NjY5xHcZ0VIhgRi8iqRrr88qTcJV+RE6K6LIPQFAUocdx68JkOZ\/alzntBdWoJKxxa0bzWM9cd5AfLL9LiIHz7nneJQJKMUJg8YDJmoTRRSI7GNnhkBIr48ZqrCk3q2L4Fkmdo8eEikSWzjW1l9QtAsZ1HbIWIJ7+t6yOKEM4ztBUqU8M1S7Vlw11Wge8r7cmmjBL4JPu3f+lQ+5HdS24Kxe+iHJYn3SU1lxtElLsFlyv1DfOsbGR3CFIPUqZ2IzYVB\/ycnIOLeeVhGu+d2SFYQGSsTYfTw3nRoGgOaG2IBkqS+WKd54yaagZX3KNYDp54yId\/mqFYrXkYEX0qPA8jnCm0bHLdQwhWqWcoT8BeFIfj1oPoWUkCFePE\/mbz22jMUlxixV8Bc4ASQS\/dXsZ46Yk5P0KHO5mPvfzFy3IEOlIvjQpZo4LB7lq2JwPUX9wofxHb5ph5STicj71ksvOCFaBqG95JC1biI0goM49KSuDiJnYSpbXETlWi6GoojBLnX\/J6JDb5rnzUDydex1yGWC5noQZBv0KeDR+n115FDY\/oi\/dl7B7ublz1gDpCDc+SpIuQ5PWPyMmzTXElKbvYjY8JN7rididJ1SO1HYu0E2jJE5Fnk+aDuiCanbStQQrK2DbYgKWnLdNgy86NpdVW70zTeOkVLGR4EP9oCt3unE86hFi144+DTWbsWckyi1DX8xg1IEZ2MGVuQPjA34XVYF7wqvl+m2pSNsFjdAr5ppFaae3RvhN5kRXNPs99X1NJv2+zvLLfL8Vr8rNr2HqGg4hmTyLsf4uwdSPDeQ0fEXiXM16JgteE\/m9CIUcH7lDw8AViy1+k80nhZyIJmAlIUuOAwVW4vjGyOe3qrWAhTJ2TftwTDkqE9LW\/VlsbG3hUBvk3avw3Jrcmew8EOdh84mtE0WbvpFn08jNLfkMPH+KjGG0ZnIioWgkxdzVGA1GfC5XUP4EDPJuz9abgns1t1pEo4TBR4heFWhxfNn0aoLN+h76jq1YMQv25HMcLg7Lr\/ANwtZKv0h6+DUxWiBZjl+1AztW5WLJdBRNwMZ44EerdPCaryL6grgymeX3Rs96VLhbel50TtVhuwbfadtHDDrpx18Q2c\/aOkBnclzECXwzQx61smo7b3CXsVmH1GEup92yMaVU6ugxctrvT0ik03KHodLMxIKQ+\/ZH1sABNvU9X8WOKNF4Ber1w2JYLBniOXJBfteHpt9fs3GNcN4GKcOmWMWSjlNXnYlt1LWHPu2AV4lUprRPJJkc+gtjl62ydqX4d85iRhRRNQK7\/wuOUsMbfzdVnLdBow1G6Ns2hDdOreMLuXG+DJOhzcP7S41ho+UC\/tM0hP7WscHwl7\/y93sHxy0ydaHFi0PhLDzRWXfuaBvIBTSAA9LjUTAzrXkMNlUx\/3aR31B1JeRQJ+sDvk\/nUTEfHuE7jjHV9gB+bHzNk0fPFf0oiXaQV8goKPTswWcGfrhATH+F5aNxDFCoFJdXjeaUERPMwP8gDorECzF8qkDu+nZXDgiYQGPrrdpeQl9cZhX+nXXLYZhEtBzO4jqIo37pcQfUIbx8ExP0CXlyhdiR+kB976Ej7dQdayqdRInNQwwPEpbeodRHHbr4\/D7h\/jj1gRQdtsh5tDZ5g9qfefWfX7VULjDZXCfay1mxsw8exXoD695ek8cg7M4mIPZz3rtl+zo0rmmI04yUCMgNRDVPLTO92WoUwTqOApRfuzDQOXukq\/u3wCYBf4879n\/SqtworDCpTCeR\/lCHcIHKvuKk9wJD\/PdazdbUfif6QhPih\/SV65j5QcSDvl1iZ\/SANFBRjyO\/mjOd2\/B6NEG01R5g3ssG0ctP5pOzY50Q7aBUM0ESdiLKydPA2q\/dM0ZCS\/S0uVXQN7UomXqNXxcIksCwa181NGEr+Ls\/0KlBlukvpqNH+2lbADRYLWsQRhq6dC4do5i+49QRcPwCC\/utT151JZ8hiLb15Fs4Lx6lM3Vgumf51m+EKCyw5exzkMnY1sQlXlYT2ZPcji9b0pR8flzNZjmSNm30UIVwaGT7LrtUzfXvgS42XTFYDN7hrobe26e68qnYM8bW4A3qiCQd6Ve53fCPWEJ1PKp017IplYRJxBvPbQ0XgoBtS8UhsP3+Y38fbZWMms3F0LHo4BFim\/f\/Frbui4J7CU\/HhK3jg7d3XLgqY9YIoJzp0VTIawFDVfkDEine\/9mHlqe12kNXrlXThnodRE4MdSh+gqXJXt2xAlFpFu\/k\/KWm\/EZ9d2XKWX2dJYOC1xp3j4t1rZOwbu5NuYfw2+MBxfJZum44qSsZGl4CZ\/TZ36cIZOdsFrqp8nevAuPjWn9Qat2NlSWJTVxepNJ9Cn9fwxeBMkL8ldRMyGRW9QCHoi+cyo7aHJO3d6By2Zc+28y8RyCxjVCff6jgOdqR\/ZfEyxY9d\/g3kypvXJqjRoef3q0C7W+iUHh4FHjGRn0xMs8QNcQZWosf4eJlD4AMXzylGrOkqKPC38S8EPm\/DL017ez5noV2JBgzFu929Re9Rt4V+rVO2TzU9Ba8L4nJyg5v6HFs2SjccuPOB4RvyOo\/34kS55T3THS6DzlQrpvHwm7W8cy2DyEZJAA0RB2gFfUbOpky0TzcZOTimkWSdibwH3Q7rOGM3WfRtw9yEXNRMOTgnm3fSy9U3FZIwI70fyUVrveb36HaCNJ0Tx3E+3uReDtbjp\/LOAlus7BdZuXJH6qlsWnGzWEVghWoDydScoTkfbos8lt9F9gRDqXVKMDv4KbO01JOZ5Sd8z9U2xoBypuTnClbkp5Ow8wboYamg7zUMqhQ50r8TC7Iz1ITEKQcx5Qnhv2Upuf2i2o7XQrryv7Eqw2YOERftHqmQcONl4uf9rb5ThhiLVOlN90UtO5Uxgyf+w9HOsXDHCrxLe4foRXepn8w9qh5pE0nqHfDX4Lcjxq\/fjWFMMyFZEo1XWjPyQK353efBGGzjsmeHKnQXYvBCVjtfj9g8aJuBwAC9U2TnVpKrl95PNG59oroCkvrdOyxkcJWq\/IpKvcTKsnmOMlFpcZ5Kdrlggc3JYmapT7UgHgJKg6Cbzlj2zF\/iym9ZO0FCB2AjYE47WyBzjZAHu8rCKPlFHUrbH2zaIEBj1q3noOUKipJC9ocD7TWt1eDn91yF\/t26TX7KWPMO3kYlD3oujrHPIx\/ECBqJjlNaoR57p257mMmB5\/yt+Pz1+X8zoQSfVc7Zy+9YA00TGd\/QlRfaptfyvLbpKRIiElFAFMkplpXlZr1AM++Gr6aPCehgne1HbyiscmWWVflJyQw0a+qcERZYg84KRJHiEc2NNKvFHQYP7D0U+wWBKVmzp3edTlCZTf0nR2GS5IXTPFo712kES9iSYCTL\/pJM6JUcuaf3TXfiHNHc8sTS4BCchUBa7pqQqVgksDyjCRN2+HTW0\/cEJ4uvINnWU87Ins5H1TBmYqxrBGWBAUiUb4G3MxJtc\/TreTcmr23doskilC7Orro4jrQG44ItnQnSImBiWbCiL8sbOkGzTkfEeFntTng\/MO8a9IYY1bBfAhYgr+ywHWCp6qDZRKAhk8WElYUNw5sKRblPx2qHTjwOeNutOJXfldDGZAWwXTgvMN9QTjupHwn1NKKB8cSZ6rxh6xuR6QWWItb7u0y8r+1J9pQ\/+\/RyoIaZi0tNpOH+fV2ML3Eq7oKefK7Cie+k4Luu17wlobOsbpptqoT39CpanVLpxt6UxYE8\/zrEtlg3mWeqr+4ckH0ZPVlF8IOCCjf87kCoZBTaLAgIZJvTfny71ap9UYdHrj4oNW7EEueJlCL3ICBVS+d58YbD0YXx0EDjv1ctyKuPWdHSEISwm4qS2Lb3FyZEBvkz1VJpfukC+Hl27fUFDHP2jePiYAVj3h+mk3oNS5QbRbUf\/A7KH+Zl0uAXuqw+G8jYoXUsqzPAv5BhA7omNGiKK1llDGLkTTPYkS8LWNKcTDFgGWm6K3FgK5BiMkW3m67d3Xtyg7wu2ZTLVfJHXJnvNC3\/D9UI9fVj3TPcs2I2upVM3qO+6mzhB\/3Lij\/tq3MuT731gz2jW7CkbAx05n7vzBzSMtUUp4a8JAJgBGWWuVp8wGJgnegHphSBLDJHwAxtgXC3RhRwZxbx2WvkQcJ\/ZiFWZuJ03Y20YcE93ckbV7VyReRHjmtDKBdaH+smHSVjxyCVUTDTlJogjoQj2LSXDcGgSYzYoRHBiBH5DokOgjdT3VN2Nsv9fiX+cyGEXf3FQoDcEsIhiPDycEwCp\/2jB8xO0giwr5saSZU+oRDctoRAgHNCtC80fLvA0\/7SSpD4FC3f5SZhQx970GVOQDrUcJmMuSVrqapaJB3yqbZYVLdHzEjtdr4Fr\/h48Pe5efts0nXzdOFeaZhoLKqQhcOjIBVpIhYHClfP3cojatu4e1Gi4I67wk0adbNTtHhfPTd+1n0JaJojlpGGf+YTA2P8Jvm9cRMt\/QZS3wPaDBD686bnAcOQRjEVm6uHq7HJLZUPTK\/Me97rxKjhI8YWnYKvZKaFhxX1YQlU\/lAyc9Ll\/9i09xkQw5FRAxHzn1vuYFAz3Uy4mxI\/6K0EjkZgqnG7HMrbx02kXBxxGwKlpHbKnMmQIGE4RKzC+yzmCxe7S5f8LYR\/ti2YBFiSA3ZAKHXEMP8kKXuGvJyEFNna+LWzHWgZetLiiTl+o36coRoIMDkKBVcJnc+WyylePrqPDZbJ0rH+JQvjNvPVGBFEFTVfLAcofo97qUQqoZLUuqbkDrBHPDp\/6faZEOls+5LrHUIrA3+Pn0zcPKGm+CxjNkUcdlXNUpSRxQNimO6pL8+OUCnBwA8ZQHH4xi\/QZqF3yykHz0ocEttzi3xmJY+IVF30hSOVzeHrVOEQLMfmUsC\/bFP+lbVjoD3ACu7mtqcD1KTSLZw3EF3h6EBxAmAQqeHT35nq4FDp\/MmoRtfuqAEGfe8qjQGjW5wO7ZLLjoXGAFlfJQLLo4Ck1ldKSTdecOziKHqtZDzq9OAAZh3B4si6p7Wc2dflnMQcy0zmUgrYT8lxSoEIUmhhjGnL\/QWynzhyNgCSPrP\/+zlt+g\/gsI9TRY85La+qpbogIVTyj9WggwlTKtC9P2lpn4SOfxqtmy06EW5hcRSf79qOgffko59sMaZM+ZcpmpIXPWCDTgFn2K3aeda6A1fsMDPSXt0IMSL9Wr6rFsfAknWUwup4afThLLVU8wRUq0H6Xp5OECGV6Y5dJW\/AS1W46B\/gmbLXuu+ZglR\/M0y9A42K1F16yel8w4kmT3JUkkpMcW7t0y+PSMID70RrfJN8PQj4h38yuu+Y3RVBGA4vO8FX9qOk+r+K9AK8Sdl1eAAD84Quvwp7cdYLeJVYkWo7J+rwu+qRjLpvy2rkQRRhpYxWSc9X+Ika4m6LQ7maRtmBa3k+Xspi2ob48Wa68WWx2FzqmdFYsRaTV1xyaXa4\/pmJjlqP0mCAduLEwXJxLgLHWXyCxw6Yxigd2RF4JAp+BHIIxNdGSAx1fvf9sOmFR8yhIPk9THAQ6UIR55r9wWyL+INsxRISwzGDiI1fn7e2Y0dKe15F8J6Y+7qgftZx8Ek8XzklPv\/qXfi0jbn8GJzRRBgTmXLQHcbU2jv7upvL28CqtX9m\/8+98gJpP28TmOxqxtloi\/koAmDyaROWdRbtlPTwiiJosdrsaGHdIPDM1j2sG28PtXODLFIsOsqzI2V2UW0R7wNvXCsTsMUmlBvRXzBEmNerHiQ75LnI2KfxIe6RH+4pQz9nnUYxCnzkPx5liLtudao2lS9j46slPot0j9t+X63FLi\/HWBc+OFyd4JJ3ZPMCubGuwUwasSAgIQTjdNEkfhE7uKGVcYv125m+b7dfB6H8LBqYuMWqkan5Sx3CItJgKPFbKUoh5VeQ\/MYX3\/uNJTPV0g8QZQwZLfSTc8+7PWzUickFRHAS+epn2LVuzLnatCUAYlo+B6AiTrbPXmqwjJyg3kOfW4W+H53wuDV28vdPkRmoy4\/Bg8qZKQhVBhz95FucrevVkAseROFzgAwIWU879R7ljc3BDY6S5O3O7OUfd7uBGM8oPA\/EvWpFUk\/q2bOYQUSc5FbYZ8+eK1LSm\/Q0pQ14yf5bHOSYgsws8Q0kb2yYfcDyqugX03k9wLLnPTTtRdvvRuVGK0bTzKwRu5mhKtXXLetoypeHdh6rCwV58Ue+U3TPetQ54Lh0bk+kIh3eHyS4\/lYWvsPDqNmGfa9KxSvxsG07LilAex1cSD7TeTQBE9ELQ1HdWa4YrKL134q2pmXhWkNRUetz9Cwj8QJjRTS59Q==","iv":"4228bb2f5043334388054174c5e5488d","s":"c696282cba22d7ac"}
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