Q&A
May 27, 2015
Fairmont magazine, spring 2014 cover
By Jen King
Printed and digital content is a key engagement strategy that allows brands to extend the length of a hotel stay or enhance the purchase of an automobile through a sense of community.
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","iv":"f91bd7bc5394076c2ccf989cf67fade1","s":"a4170bdc1d30352e"}
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