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Marketing

Brand values should come from the inside out

June 17, 2019

Consumers are interested in brands who share their values. Image credit: Intermix

 

By Brielle Jaekel

NEW YORK - In a marketing environment that is so heavily driven by digital experiences today, company values are getting lost, which can have brands losing out on double-digit growth.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Dior weaves codes and trends together in digital nail polish promotion
  7. Just how disruptive is Airbnb for luxury hotels?
  8. The most prolific duty-free shoppers have a penchant for luxury goods
  9. Saint Laurent Paris rebranding effort to settle over time
  10. New Jersey, Florida top list of luxury vacation home hotspots: Pacaso
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