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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

An Art Deco period clock by Breguet An Art Deco period clock by Breguet

 

By Jen King

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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  1. J.P. Morgan Chase expands luxury branch format
  2. Rolex Testimonees take center stage at French Open
  3. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  4. Luxury Unfiltered: The power of little luxuries
  5. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  6. Maserati revives racetrack driving experience
  7. Saks dedicates flagship windows to ‘And Just Like That...’ display
  8. Gucci revisits 1970s sport codes to promote latest collection
  9. Blancpain opens new US flagship
  10. Maria Grazia Chiuri leaves Dior
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Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos’ Cameron Kimball
Maserati revives racetrack driving experience
J.P. Morgan Chase expands luxury branch format