Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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","iv":"7e4f8da5c27dd497640975becb998714","s":"595e748e2bc952c4"}
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