Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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","iv":"f62318ee30070c383b12e948163e9a16","s":"60d28f9b50b405d2"}
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