Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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eJ6SVWrhLphU3sIHpWlgUsS+qs5axdiOXoxi\/lB6zPd3SoGfo28Ym4XDuu4PxvGftuwlbUE\/1+Ibire2yCepQL1EbTklq+qVERonXW1yDZmxsFYJz4w60L9pvnhfMTo1F8K0++HA2jys4CvWpim9Ytqdd3eL0CxE470xtCcLCo5utXGVhCbHT2UJZk9lx+JzRU3QlYZObl\/+Jz7KLTWC6rHD\/FcR\/1GLC9DknIlKRKW7qeozLB1Nc4KFaw4owkX8boMbowe4lj57AyJQ8x0PtP6Q2NqfJfRtHjV2sHMMloAO6J3sr6N0kJ5969B3V9btCtfqgD9mmz4xBACF1H9MQsujBPG96qCemxMJyuWaIY6VWvWilCemSgC2SG8q+tTAR+cNSQzGXo1qn1Oi2Ndlm12vEK6ED4LffL3DUdcW+t7RTFsCBPFhA20qcWD7QoDV6O\/wtwr6uS\/qVASe6qQ\/ZbhPYvYWPusSZw32yF1NhnfeRDEWdIIrhkG6BRpvqd9Ruv7jna95xxSiYP4ccyWs6uqQpIU+ZOeig4ssxrI3EjBriW11Nnlumr03cQVtIZgqa+jfx3sQNz9y7fm8MGh8es82n5YjzJnq3XI2xAzxlcPFXPh4Y+Udl2mqPsy0WQqznIICsboKU+RrF+Wr4DNfxOnvx2OUpBFEkY7s+B4JOIs7fFYdvayal82aLjmOFAsWdvB85wGL87USn3W1XovYulc6BwrdchThQk\/T7LMxCIOzy9iw4Hrlgn5FjzXUnrO75R5gollp7PpR36wXd7hlkRSAmTCmBGTQyLNMlzoZzEkEeoCEF4Frxixq1nJ3XDz4apkcZ60FIKto2LlQeeX1sqQEmejrP0UgTi8T4MJYGPASJRTGZNKGcKlhW3nl0TDXIQwyL0PAw4ZMmByolXoxHB90dL\/1zYnHlk9P0oSiA5faI4uMSnm1kRntY7xMe8Yy7\/7IPVmo2u+WK+InC2+eLWQrYTo2sP20TybLHaPEx4hyogdEIzVnfsbs63aeyA1TtlqkjtuFao9H2wndJs+bfDFP4dybk50FJC25iERVCeF3tETtyDMuiADa3oN2QTpgHqPBd0ErQWbYNPMRTwcckxSKD+vIJgfHVwx550G3ammZQRWHPF3HpNWhK38CdbLyDsGuSv3Pgg0FDYn8AwLoWxQzI+i2yuq1KXkOOkf1n3bSUvc0WSUvsaqAqYi+KwCmpDWM4P3+GzVbktjxeUBNyL5JWVJ3dAs4ElRri1W1JluVYiD71xPZPZvqEjIcKy6WUc1uWvfw66kJpVXG5hkRzbhx1+j\/YUzomTP2mltc9zv0+63y8Do3IJegJLU0rslLDwyOfGXPM4gKj0BuLWdn\/fxMQHG4NUcr0TmZn9Uq+guD3k7TcutbcU1cXjYUq\/v7lsLbkGd7ECBhFIHeU6cQItrcfWrz27gTSEyr9AqHwpqdeL6Pw+USPNNXy4LSVPaO+8mjjYzc7jmYoEuIGIaCBe+d3i30JQfJW1V2nwtwg2CqZXorTkY8sK2EEcVUNU6DuOVq5mH1vwNl96YLLi7N3KaEKPLarN23BThYVi2kyHGYTXrluVmyKw08oBvkBh+Fokg3JvXwRy1Bm7BFsGBNZt4FCNu+ooNaJZP77LAQqFjAEPiHr7jSwAMLIGNoVU1HNRBG99aorZRFDhRa14qCo1DZDZn26A3XCXb\/3RR7Qex0i83UyFGB4lwTC\/gej9njf7xd1yJ\/qHtd1799u2\/sb8XAh+Ujy+A4tt6cWlv7S9JjHX4B\/HRd5US09gSn0VQunjeuzhUbvsyp87QljY\/vCTQSdeQud5Sa\/IsKiqlD60GM5LVElULxTgBBVB4Bp7Cg2FsbLAprFrsts0xI9IcIiqTI9gBRfwQT7FvBeEHm12jkdAXnkTJKD616aowbZqwUX5lKHsL7vk7ziO28tvcMFHt225x4RBHAO78HZ6JSMS3TxlCuXtkD\/PFjRRHZncUqzk8o6vGE2RkPZxfe2jJ1KXf\/EMGIxg4DXDCO2dh3vQ+fMNxkWhj3SqwTNmfcrVGEQMwdBOs2aiy62+JnCtQI8NSXBMISq0qFFEltRSJcNejefanqonYoyU+ZmNqlvKIMZ1lPPjvhl0R+B3eBxJ+h7lVXGAvhNffF6LqIfksEYT8SBtuuFBjvpoc+sAUxH2smXZOZcBv4JGMj65Pq4WXkhfrW5UCDz3kasvqSjq75hzswD8py\/O3y7UCRRIX4cx2LLxvisoXBM6sDARcwfJGnACjrJvfwSBtIxhYvr6JX0cPb+f+vXPiDVrvAnHCB+X5uqhw2zVd\/qQwTRfhzf05DWfqdNdUNfiNS7jH9qWNawIM3VgzI44O9+szehbHcoyaD+a94rhX982gb0+zrTA\/52xcXVRaB4bBb8LV5nv4ko5OY45Nj5rv8Fy4jhajm4NMimvNzQ0Vflylqn36NtEPd6xzbp1bgPC\/LC\/XfXLQsqduWe\/IuA7qvlyWYGBOPTPnJ\/wiKOLhHVJupsfcV3tInnOHHCxDTL\/PJZPmGG4P9C2VIeHVzPiXZJItoRRdbD+AhVcrifx9VGSxHRZZGaH1XbSGQT6tPrR2ALgHaDyKyLq6\/QtotOBkCFA0OBo\/8GuvL34YtO+apr05REYef3f8uwHknnDA8ykF2PU6LMDdjzlDWDBL9AV6Q\/3ImTU5jRtKoxN\/h70jmR7NdJU60f8\/yeF00odF9vzrSxG2wjznfOt2FwZCIN3xtvb0cnKXCMlnwRu7BXbeYYNPvAP7TlArk\/AnIS3Xd2IEh7y+tKsSaxzKBPdVVi9TOfgfcoKgzOiO5FCW1M59UMgZ087sfJWwJ5wyyPi9FqK2hxJ+\/ojrHT8pRIEaVPxFL1yY1t6x63d1rw687jqRJ0jvA9diQqYyrfX+A13p2rk42WyI0EIZGZ4uE+jEJRlH2aCwUrY7fkb+\/w0HZNlcEVMMVSkjYtYAitetFe8Y25GCvdS\/7d6Yt23KJ8ovgAlUQbFYlle\/nM7X419qCSqnhOjow62aToK54b\/reMMThT0aQsCdJ8SOl8jqmp6ndvVA7P1P583lZP1A12jSWIFAJN1Wu4xhCV\/xZhCDi2B2UhlOzJ2ke62lGfN7n9CxiMSZFNDHLHwHX5srWjrL4l\/\/rAMhfc8tepxSIi7wFgPUuKHdI0EdhC7pNP\/\/Vxxdy89xRtsaM+f+IVug4H7qBSfpyHdrdgZdZgxU52XagNzAXIjBptIUbgDFry2wJshTNs1wbvLUASj2b3qS\/47c6w6Gfpz\/6qImyoQlbp9blU\/\/ZjQ+ynKVoWJ\/pberC+frhhzKPtno\/Cfj5TCstd58HLDRXIKUoaT6hVsAsnTT9ZiXfL+FMwbg\/vthRzi3z00E5LADUVnTSCgu8eOKck9Rb+dKjCxGSjhy2kUIe6s19VcXeWKX1UrTzMIVpHaPOj4ULjRDlq4wHcGMpllMDi0Li\/yRiZpnPJnTVew1wfpHE0jIEAZW2+o71Apv3oaoJjWO+rEAaYsbuK\/ndun86caRgM++xplhyv\/awAI3ljKPYGdEBF0tA4qegeausJmhAJkNnY39q2N9Sm2kBdDa8q+sc3+FHLFMCGKghcpDP+rTYniybkLaYN0c5qqFvFPaqTtTJkURtqrZRptHuULivoJ1ZYGg0rjGAy+\/pxla5jTZuCd8UKKQ5DQvp\/u076S+WGU9u8KUnhdgzVev1WWBN8743dtSouOJR6mEENlpej1\/dQTWEgsSTPjvwo3IhIXen3yzSJmm22ZNxRO9cDyDVdAmCDovH4PzuIFJHKc\/ABNj0KJducrFbRdAS1hAMEXfSKWAqWlt9kB7q2M802CDRX0b+G4ESm18CuYD36IKT5WHV9NUkx2rx4Dz9h7Zyc9D8enB3oGLEXpt7c7k91\/QZ8QeX7eOmkXDhTNifxX+Wq55pTCtQAYuMWFjC6RlWdWaLXByuZLpKQisar2u9qgrXoqs\/vgykA\/uE74tM+QkM2bY2Ca\/5LfH7VZocaLUQsn6Vlj3n9sfPji2c\/BnnBQlpnPZ0y6RE+rx6HMmVPPUG1eeaas4TVWhN9CqbxmiVXOKTnWtA7qZ\/iFEPnMi43A\/FaPOvvJ+h31d2Ogbl5BLZquW0xFFsGjud30rGZVnbTpsvC5oY+YY+HVnhERdDrvigSdQ1kulv3FIC\/QgyafRVP4JlwysG7HfDrdYWNXkLeX90PsYKTdmYbvv5hksg01el1Rhjpf++aEQbh1atkSNnlyTen80HboVxwRlcc9cXlp4WCwcod330kAKEmS2twgtJTCqgscmDeQ8hj4Q2dtURAiQxmfdlmRxd01Lp6Nn7p7jzR\/FC6TSUGb+jiX\/RQ7juaDwzxls06EydkEl\/gvrKL3LP+Bdh9FPb13dc=","iv":"39a9411e921b49d49b223c118701f88b","s":"146946f814183d7c"}
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