Research
September 14, 2021
Porsche has the highest brand value among the world’s top 50 luxury brands. Image credit: Porsche
By Nora Howe
As the world continues recovering from the COVID-19 pandemic, the total value of the world’s top 50 luxury and premium brands declined by more than 3 percent year-over-year, according to Brand Finance.
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","iv":"6a480786bdd3c31692f497d2626f78d7","s":"4d5b3d0b9a681299"}
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