Research
September 14, 2021
Porsche has the highest brand value among the world’s top 50 luxury brands. Image credit: Porsche
By Nora Howe
As the world continues recovering from the COVID-19 pandemic, the total value of the world’s top 50 luxury and premium brands declined by more than 3 percent year-over-year, according to Brand Finance.
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","iv":"d4aba504ac75d5d18b8e01f7a65fec4b","s":"996223f12f089cad"}
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