Research
September 14, 2021
Porsche has the highest brand value among the world’s top 50 luxury brands. Image credit: Porsche
By Nora Howe
As the world continues recovering from the COVID-19 pandemic, the total value of the world’s top 50 luxury and premium brands declined by more than 3 percent year-over-year, according to Brand Finance.
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","iv":"7e4a786cceba813dd6e8e4b2687d6ab6","s":"8413adfc24ec5215"}
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