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Research

Brand experiences shaped by people on the front lines: BCG

October 21, 2014

Still from The Ritz-Carlton's "Miao" video Still from The Ritz-Carlton's "Miao" video

 

The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.

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