The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"0050fc3101c7132e2f50ba5c84ec712a","s":"bfee14c01db23753"}