The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"a65eeddda382a7dd4286b7919fd4eb23","s":"9b0f54f06356ade3"}