The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"9882179d3f29fb597bf05000fc009979","s":"161adfba85a97657"}