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Nov. 23, 2024
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Retail

Brand collaborations lead to double exposure for retailers

November 12, 2018

Versace Sunglasses for Barneys New York Versace eyewear is coming to Barneys. Image credit: Barneys New York

 

By Sarah Ramirez

To capture consumer attention, a growing number of retailers and department stores have partnered with luxury brands to create more engaging campaigns.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Vestiaire Collective partners with influencers to combat fast fashion
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