Advertising
April 7, 2016
Image from McLaren/Richard Mille collaboration video
By Forrest Cardamenis
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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