Advertising
April 7, 2016
Image from McLaren/Richard Mille collaboration video
By Forrest Cardamenis
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
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","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