Luxury Daily
The authority in luxury news.
April 5, 2025
  1. EssilorLuxottica extends agreement with Roger Federer
  2. Chanel to serve as timekeeper of upcoming Boat Race
  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  5. OTB Group introduces first corporate volunteer initiative
  6. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  7. Prada’s first standalone restaurant arrives in Asia
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. The future of successful luxury brand collaborations
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Brand ambassadors must push product carefully, not overtly

April 7, 2016

Image from McLaren Richard Mille collaboration video 185 Image from McLaren/Richard Mille collaboration video

 

By Forrest Cardamenis

VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. EssilorLuxottica extends agreement with Roger Federer
  2. Chanel to serve as timekeeper of upcoming Boat Race
  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  5. OTB Group introduces first corporate volunteer initiative
  6. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  7. Prada’s first standalone restaurant arrives in Asia
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. The future of successful luxury brand collaborations
VIDEOS
More Videos

MORE IN Advertising
Chanel to serve as timekeeper of upcoming Boat Race
Maserati returns as sponsor of Rolex Monte-Carlo Masters
‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
Prada’s first standalone restaurant arrives in Asia
Latest Tumi campaign features lightest hardside collection yet
Banyan Tree to expand global wellness offerings



RECENT ARTICLES
Chanel to serve as timekeeper of upcoming Boat Race
EssilorLuxottica extends agreement with Roger Federer
OTB Group introduces first corporate volunteer initiative

‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
Off the Cuff: A Q&A with McLaren’s Nicolas Brown
Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus