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Retail

Brand alliances essential to finding international, online success

October 19, 2018

Peter Thomas Roth Lunar New Year Peter Thomas Roth ran special promotions for Lunar New Year. Image credit: Peter Thomas Roth

 

By Sarah Ramirez

NEW YORK – With a growing number of ways to reach Chinese-American consumers and other Asian shoppers, high-end brands continue to rely on affiliate partners who better understand marketing to diverse audiences.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Bentley renovates countryside estate in Cheshire
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  9. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  10. Announcing Luxury Daily Awards 2020
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