Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. The RealReal opens retail location in Houston
  5. Happy Holidays!
  6. BMW sets record with funds raised for education at playoff event
  7. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  8. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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News briefs

Boucheron, The RealReal, women and luxury spending and ad-supported streaming

November 16, 2022

British model Alexa Chung features in the Boucheron Wonderland holiday campaign. Image credit: Boucheron British model Alexa Chung features in the Boucheron Wonderland holiday campaign. Image credit: Boucheron

 

By Luxury Daily News Service

Luxury Daily’s live news for Nov. 15:

Boucheron unveils Boucheron Wonderland campaign for holidays

French jeweler Boucheron, calling Paris home since 1858, has debuted its end-of-year campaign, Boucheron Wonderland.

The RealReal, despite Q3 earnings setback, forecasts strong demand across pre-owned luxury lines

The RealReal, the largest online luxury resale platform in the United States saw a drop in revenue from second quarter to third.

Working women willing to forego luxury goods purchases to save money: study

A new study entitled the “State of Women in 2022” reveals that 68 percent of women anticipate a recession, and that 92 percent plan to maintain or increase contributions to their retirement funds.

Research shows video ads are being viewed and driving sales

New research by Parks Associates shows that 23 percent of users of ad-supported over-the-top (OTT) services click on viewed ads, and from there, just as many users regularly make purchases based on those ads.

Invitation to participate: State of the Luxury Market 2023 Survey

Luxury Daily invites you to participate in the State of the Luxury Market 2023 Survey. All respondents will receive the executive summary of the report, plus a complimentary copy of a new Unity Marketing trend report, “HENRYs in Recession: How Luxury Brands Can Prepare.”

Introducing Luxury Women to Watch 2023

Luxury Daily annually honors smart women executives who show the potential to make a difference next year in the luxury business.

Please click here to read the morning newsletter

 
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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. The RealReal opens retail location in Houston
  5. Happy Holidays!
  6. BMW sets record with funds raised for education at playoff event
  7. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  8. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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