LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"31d4921c841d50f3026b649714154a0a","s":"d268a4e1b9e874f6"}