LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"2bfd695291e1cd73e3d2853039283c52","s":"5e76263cb202d5e7"}