LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"c050429346e41d4e00ef2f2a36058bc4","s":"9a0decbcadeda580"}