Multichannel
June 8, 2012
By Tricia Carr
Italian fashion house Bottega Veneta is using multichannel efforts that include a short film, email and catalog to push its luggage and monogramming service during the summer travel season.
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","iv":"579f2acdddebf35198e8c53848c0ecf0","s":"89996cc4c95e340a"}
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