Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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6jLoTc8aEAKXkEXHZm4uv9ikJN9vZSUbfqqucU0UwV1ydUqy2uUrvKDlR3u3aHBb44VARdITqkfSFLx4+ODqR1q1HajWvZZuwNF0Rw3J0ZoYKKg1bHOkscvPEvIiYph3H6vMdBjZ3N7c8VyhX+pbQpuOr+b5OZKpP5jCBh\/ObP\/VVP9zwXQ59+G+5N2\/Jf4mH\/ZvoBY6IH32O76Q9EO7lXIKi1j+PbfRDOPwgc1ImP7T2C4NcYMsVpWTePhovBlg9FAg+MtPSM9AI49NfyCnaE22MJ5OmOtgxXgFHMn3IwJgKBkolyA9tnapFe1XvCwvJkSE4ba\/i9dsJMAnXFPS+KhSaZpfLqEDQumXt5BG\/2QlKMc0zzPWGZPWj7EWgRcZeQp+x4VHFGuEnoCh76OtcLuMWHy1Nl0Y1\/JAM4RKgFVg613iflNgPh714ChVXtaTFjfjh4wmJGT8+RcxY6m\/nG1J6epX4Tufl390f5PrnUx4KjB6LmtmebjDzAF81V0AMnJ9uekaEQ0GHaN6tgY2UE839UZ0Ub6ckXCa4EilxDmgGnJlScOWtRzYtJ\/m9vPC88cXIqFBBVKsu07fXIIvuQzwPIq5DkVT9tGh8lYC5zZPPt2BJGyv4lChXIu4sowqdBszHPm5TyUDZUY\/UtQDHUFOnaF\/35gBHZmAroy\/f6+svj7nNZ6Q0g\/stc1o2bJnFG7zVUJycVEFoYTQz13ATH3hVymFmz79V9ijeDq5JbH1UTFyq5GpBQmKNZc+cDaPVbjAJq+2IWGpWBndsDViQQlADXT7GqjhGMxaZr6WsAUnbBouuJ76xT59rmm3iTou5BwfIQQxML7aCAPaMHcfmMGS+DWlicPAFmwqBpVhB0y2YK5yxrwGX1egtFyfLz67lAWIOqsF7LSQAIVjDoOBxHxqRgEgCAvmAklPkTFJQq\/+KmblZUVplkua6QJHnesofl7mHg2sYLLNBYu6mvFObqaWUoIpGKEdee+ol7nsKtqT5nemC1wzuejUSxmHzp8cwO80EnSjZbgEaJida9zvj8hGijjcfWy99OJY4jDq6jiNXdFPyS1B6++SzGDdXtEW2y8lA8DDAvz\/YycqYcSdjEYUKuMh66SWy\/WzOtDgqRBKM\/Dccck11BOo4\/MdkRsdCdwSBu05VcNkctvTqQnBiJ2C7V8SEZM+PO9jw8BNUrRLkfX+W7MQaUYAB1SBpqXbI2eWYwUu8gJP9HudpXBkCr5akNvh+c0vULrPzCZIrRrWrZ7TTQUs12ZV4VkIpSC\/gmVKhjOPkxcRpEp09wRqGWFpGsn4sLpbkDGaAs9mD88\/b48NUaoMwDMcpAmVpC9ui4GR2dBCDSKs1qYkKDgenubiBS3ah+aqpb+pEkRZ479L0qibG00ZX2rbIlbIxkEkNC3lKU8XorOttnOI5FFw+ZBcPkyMhgbNoxVl8gb+ZSNekOpYnTM0x5hPsiduQukgtWfqO0OXY4YsGQ8Vvd2VvvdXn2y1lLKzCW22lUhuQIk9CiE1VFRCwTJ4VWy5x2DmFLDtoSx8X1HtFI7JIYbE6m4teIHadkunuq9pxfgfhcFTFumkNsjDETurizFwH\/IqcDIu1wnTPvqi44gXb\/fZLcmF3PpdYYkwwzjt1uLhwb7qeH2t1LWEx\/RE91u5TnIbF6EjwT+UJ8kyxsxid\/X6ZDjcpVmsQBLINgPBnYXan9aKi1SKbHq3KonwbiBJDBIhou\/q25\/gh+vp1wInrValaO7oYsztQUj80VDJDGYDApVIlph+bgt8P2LkD+8v8JYxAOE+MFjnpRgcF7YfRL5Iq24BKt8NdiqFhJF4SW4xifoZaYCprjLHXiKUMKyWQ0Ick7OCNgFAcTnKoR7lSIh9XknRMwispQUB7F5Jwea05pyrL07j01Y8E3mhQDkGmdkNKSSsSaJ5ZY+qw4zinKr4gpLvzY0aMGgTRi32Kc++vwT8zZTL0PLuoPfYomTxB2wDkz+XmkPDAImz\/A7wKotX5LIh7D7A8wN+qG6YeML6tRZbRTLgzrd9unG3Bm7lnPkM\/GiCzdInnHqxSrjIuD8qxHgQcwMbVJikuT9YMxqtJ3i36ZWVwxBqRgbrnfACWRGIZt3I9LEtHBTCqcWcSiO9SaXVdOE4RiNb7MtnDhdqbaPOM9AaQH76GheUT8iCeytpwxNg\/pxiNUcvRm1UXMtlmPXQFGcszPQ3bT4dKfN5rutf70ps9BL0yN\/j9bw0PuxNHAK\/84\/gOYkpJyB7EzsazlL70YEhEofAEjCbnPVacxjTNeZGvFliJNQ\/t77wgvCy7Ihsv8+PdHx8q8g\/FZSfdVocqIFEDNSnmWB2oK7asJ9gcIXiQiW\/yovPBFib9WJuRlchH7tJq2LEYsRvaPNE2tYlVCcjG38wrl483oTiYeEUv8ErOxxpLrxqstVex1HrHbo9DKsIl5dXo7tjZy6EEU\/w1IuUPGTkR7yGv7wES\/SUdEVHtJ8qi9oE0cpuiJXm71tHUCkzlQCmePYDXljUAxA67p4nqGBcAtgFs9RVizyXadoazGB3tJkrk5JaUf1OzlHf\/T3p2DKJ\/OoicOee68takYkrQW18LQeGFG0RII1d1KN3C0mIY\/oULuvJZtVxqfC0+uEb0uMq7lYjmBhzwZTmGJ4zk9zNCnjyAeOI7601HP9nQnsvl4NWkt\/z+tBYBJH\/e6Rlg4gC1J75gMvCVvZzNH6HYSXlvy5hSEXpmyoQqrL++HnpeHJubLOexNi\/s2HQzT\/epCpl8OjuZlMyKxJvLtKxKkJ3zA2uGKXMxC0Tyx+JzJeRKovC5NAHggYTMxjRFH+SxuL+J+rv93DXDsOGdsbf1NhvWcp5CTyujjnFi838ehjZqP7P0x103DaUiEgdkleTlw0WBwgc83f71mgnwLqiEDRXd2vFaYI361XwwMi5T1xiIaTQgPg90Bu\/bt3f7GIGISjp7anWyhohU5vwRMSSdFPZdh2pYRk1gf5uCwkqFWxoi3QI1fSAfy+enWl2FRivSujiMgEpbzjPx\/uNsGRmJhNwzbCBJPP\/7C6FX6mxRZqhqd50Rg4cihTVx9ZPtfxMikgnpW659y70VdTTaefTpoHaaX9ACMshhS8wYX4tUKYehiSPhmMBmvrHqy03v2f43Yi2+TOvvY22Mb\/ORViZ+A+oFUl+LkMOVGjrvNJxBfirLLVnV49GoXXsGMTFx+XZjGbPFGRXaWz9YP+E7SnyeJvG1dm4eYaBoM2fVanQAdWbUumquoDwgp8ooBIW\/9EB1l7AgtsjAf5DmjaPnUHpCq28m2SPy+JoqysmBeyEID+RWcFJ+VLbZ9szmktNBhZWnbWypnaJWXD0tyo9+Tg9YqybZ5FP2DIHilkLm0OuLvZl57wv8B1pRRqReLLp6AAh9eba2UGaY+NU03c\/hRaHC\/tdI8ivzdaokKqj7dv8mud5GQjXclBB8YveRE2my2R\/qIJ3zMr+3Kxi1RQmuiA52wfpxCQgdL0gsLK8yGmk3P+ktWaoZQ1v4aLajF5QV+NhBu+RsmOCtJ9d+ghAUejadaenP\/25avUIMySkezT10wE7ecfvThF2+MswijWeWzw18H56LHb3vqEl+zyLS5dKho+7ahZMvndTyKOCm4iCWUuPJQGgzWp6dzKkI8+cJ+YyH69bpGkc3ex88lpZw91Xm\/GMsClbJVDQN9Q28QXRES4axPYClorWR+bP8P\/wq16uJcRkGNfNrAOA23pMHAkTrAHYqnERBjh7LuQZ+TvadKicQ0Vo2uZpyJrd3O\/xbEGHUlWoTV2wHdc36fuNmmixsGoA\/hDaX1w7+r8IYm8421H4ydweN+SCtsDVnomNQtg9H8WAWAKFi3nnwPR4XFz9x2tUGK9MnNo96MqAU1dnSoiLDAxE6ZxiTnI5nKWpqpLBS6Uif\/rCibPwgJiZ7aFR2ryC4Ehhv5YtzPgIYVVI\/x3UQrb\/nlRXaA0QJ9OjupK5fMOmIWmmOyiT1o6CC\/UMlZg+0mZUWB1wdp668c0fKkBv1SDBPKrEw1QIal3tsaZLdypAonZX\/B3GAjyiAe8zMsJ8L1hqemaBvQrLsuAeThqmT3I7wquLDulvK5Sz8R6dnWGmjycn4HBN0k2AQHelJgGqFk5Sv8hOUuwAAAMDx1VRm57sGPK1akSuz5oEBnmYqB4I1V7iYTNBIlchSvvu\/+7XXIv82tkmGSLSWT5Ex8WCXYiCpZo+uybDc00xDxJH3WxAPzNvgtVgdt7TqybynGT0HVhfve2DoTkad4u9cdbjlkSE03ygGCFaYxGItOtb+XYgap1ZMWnbuWLiUDMEF9aNtQnEk6umzSLPJu5bR7skYHdhKMtgqV2ert\/JYzWMsM6c5wf+mU3oh5iVCAJhzOTsizunLqZ3n\/xAk1e5FL6Hxp0GOBRxc459HQ93SuqdJ0X7Z5m1DU1E7Q8fPegCET38wpprmb0T5IkPx+M0nIF74jpDvdKozYGBZoJ+ABD6UdnxBWn9e47P2MyyQ4VYYh8qc8DroTl\/q3uUG6JWLQOuHMSQ0aHaexdEgV9zxehnJzNGhK5FMrzifkjJ11Dfw3kCA1KpZI2sSvtmIyOA9agafxA6l1138tCDI7mNL8Z3v\/S0x51ngDlcIMeqi97hdQLx33ur0meut\/F6pl17oMNABpje1FYDFsDalIEsv+yulupixbm2QwRR2d6+zGD0sXiGm21d\/G982aYwy8kSUYPOFPCMA0jfChin0gTKs443fk1jjRtIxSNVCsA\/QD\/zOvXBNPRlT0cHCaEazDmV7mllA7bFFWQEbJACBx0zSJN7A5y4JORUQ596mv2QT00duois63D43WFx\/ZYPqQTX6rxcGWERlYLEy9gmycvZVMB8Aa0xr+biE0UGsmmcDsppwV7Hi0fQ+2uT6zz1zvYlJbmjEyWO6RgJL3omgY1fMZJlIAUeNdUuEVaTpDjv0jVQC5O+c8cvsdZE88igRLWrTd1cjjVnkxsS9tB6eiUOu3cX0488w3zp6DJ3r9AeNzy+DJ0+4b6i9jMKlg3scx3eRBqNboycxMxCGYA0Amt15c92uhvJsAGtVIPWB5SDjswSpCWDTxVi0abhhbKErlGQW5+L+BuFNdwTN\/uJ5ZtU0Fr91jzd1XoSogWxpSweKMxB5npXWYqK4ul4MWCbFPXmyErdxGsN6ymjLpksyOmbqYg4HR9qigyOjTEVaGz00g8wCsE5kRttDEf4P+c2wAY+WQUPjdmjeLYqKp+z88U0NVkzY3IYcwwwrJl6Fub+U8D1tVI9WAzF3M1JJdn5Fs\/bLhndbgIoLsaI9Z0E1PjfWLRYSPlE5dF3yGi004Ls7RBGj0h\/1fpfcETNMPz9y\/uqLRCdwYIXw3E9TosdwSjYik3CSHp+s78X6PdjPIyN7OX1vyOQ==","iv":"a3bf50b98534a6c02a46420c8f1d6af5","s":"4bc19c422eff870b"}
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