Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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","iv":"cfd12ca80afa22919059d7fcbadfaf59","s":"4b302c18ab10f90c"}
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