Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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","iv":"52a32f6840509d85736f322673793eb3","s":"97d34a7b30088c49"}
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