Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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","iv":"40f8b6d8a4060120204326385c97005b","s":"3e8e9aeb725c9160"}
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