Marketing
May 20, 2021
Younger consumers are driving growth across the luxury industry. Image credit: Afterpay
By Katie Tamola
Millennial and Generation Z consumers, arguably the generations most financially-impacted during the COVID-19 pandemic, will continue to actively drive the growth of luxury through trendsetting and digital engagement.
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","iv":"59f012af17bb76cbda75992958606183","s":"8b7d2b7d0c2e8a3c"}
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