Columns
July 8, 2015
Why People (Don't) Buy
By a Luxury Daily columnist
{"ct":"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","iv":"ecaf6ebb1c2d4f82042b2ec7c2687c92","s":"bb6cb7832117c64f"}
Share your thoughts. Click here