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February 27, 2015
The Management of Luxury: A Practitioner's Handbook. Published September 2014 by Kogan Page
Book excerpt: The Management of Luxury
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","iv":"6b9c66b6404e82757935f0e3d22d04a2","s":"bfa05a8fda582f02"}
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