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February 27, 2015
The Management of Luxury: A Practitioner's Handbook. Published September 2014 by Kogan Page
Book excerpt: The Management of Luxury
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","iv":"9191e38909f22ccd35d4b772bf3f18ae","s":"bf51737bcf8fa285"}
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