Columns
May 11, 2015
The Business of Choice: Marketing to Consumers’ Instincts, by Matthew Willcox, 256pp, March 2015, Pearson FT Press
By a Luxury Daily columnist
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","iv":"66c3e32d777cb28e3c5356e166f628fb","s":"297fb06045246d68"}
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