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Book excerpt: The Business of Choice: Marketing to Consumers’ Instincts

May 11, 2015

The Business of Choice: Marketing to Consumers’ Instincts, by Matthew Willcox, 256pp, March 2015, Pearson FT Press The Business of Choice: Marketing to Consumers’ Instincts, by Matthew Willcox, 256pp, March 2015, Pearson FT Press

 

By Matthew Willcox

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