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January 23, 2015
The Brand Challenge
Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
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","iv":"0281aae219c9f0bc9c8b44e31a90fc28","s":"ff9e11236760fc2a"}
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