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January 23, 2015
The Brand Challenge
Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
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","iv":"910582e826f845ef0cd5a6654b0ca42a","s":"19b27bd7337e761e"}
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