Marketing
February 11, 2019
Millennials are critical to luxury brands' future. Image credit: “Meet the HENRYs: The Millennials that Matter Most for Luxury Brands” (Paramount Book Publishing, 2019)
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","iv":"49aa9e75df0614e2cffc6b281a3b49a0","s":"4feeddd5505ae80b"}
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