Marketing
February 11, 2019
Millennials are critical to luxury brands' future. Image credit: “Meet the HENRYs: The Millennials that Matter Most for Luxury Brands” (Paramount Book Publishing, 2019)
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","iv":"d3ebda1c182c8e259ea3f1f9c520cb89","s":"b18bc1cbdaad51ca"}
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