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Mobile

Boodles bolsters 360-degree brand experience via mcommerce site

November 5, 2012

 

By Tricia Carr

British jeweler Boodles is encouraging on-the-go transactions via its new mobile-optimized Web site that streamlines browsing and purchasing functions and helps to bridge the gap between its in-store and digital properties.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  5. Google’s new beauty AR features raises bar for digitalization, ecommerce
  6. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  7. Rimowa honors the winners of its Rimowa Design Prize
  8. Aston Martin, Apple release CarPlay Ultra
  9. Sofitel makes TikTok debut with episodic campaign
  10. Moncler appeals to adventurers with special-edition Leica
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