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Television

Bonhams turns to television for narrative storytelling campaign reach

October 2, 2015

Image from Bonham's "Be Part of the Story" campaign Image from Bonham's "Be Part of the Story" campaign

 

By Sarah Jones

Auction house Bonhams is celebrating the stories that antiques carry with them through an integrated advertising campaign centered on its first television placement.

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  1. Luxury Unfiltered: How empathy can save the luxury industry
  2. Saks reveals festive window displays
  3. BFCM spending poised for record high in 2024: Deloitte
  4. L’École School of Jewelry Arts organizes 'Paris, City of Pearls' exhibition
  5. New study from Cunard points to cognitive benefits of slow travel
  6. Frette launches product collaboration with Portrait Milano
  7. Happy Thanksgiving!
  8. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  9. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  10. Stuart Weitzman appoints first men’s global brand ambassador
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BFCM spending poised for record high in 2024: Deloitte
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Luxury Unfiltered: How empathy can save the luxury industry