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Television

Bonhams turns to television for narrative storytelling campaign reach

October 2, 2015

Image from Bonham's "Be Part of the Story" campaign Image from Bonham's "Be Part of the Story" campaign

 

By Sarah Jones

Auction house Bonhams is celebrating the stories that antiques carry with them through an integrated advertising campaign centered on its first television placement.

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  1. Luxury Unfiltered: Why ultra-wealthy clients break up with luxury brands
  2. Mercedes-Benz, Google partner to power AI navigation system
  3. Brunello Cucinelli reports 12pc revenue uptick in 2024
  4. Follow @LuxuryDaily for the latest in luxury news
  5. Nona Source, Cecilie Bahnsen unveil capsule collection
  6. IHG’s Vignette Collection adds Jeddah hotel to portfolio
  7. ‘She-elites,’ Gen X to lead 2025 luxury real estate trends: Coldwell Banker
  8. Dom Pérignon taps artist Mathias Bengtsson for sculptural Champagne bottles
  9. Top luxury campaigns of 2024: Boucheron, ‘Quatre is 20’
  10. Fashion celebrates the Year of the Snake
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