In-store
August 10, 2012
By Rachel Lamb
Creating interesting in-store experiences meant to delight and surprise consumers is one of the key differentiators between luxury retailers, but they must be sure that the environment is aligned with the brand image and still maintains the high-end vibe.
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","iv":"0a868f58a94b7cb9577522ac2128b967","s":"a6d1e7f00ca774e9"}
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