Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

BMW speaks to affluent African-Americans via Uptown Magazine partnership

October 7, 2010

A BMW vehicle at the Joy of Success event in Washington

 

BMW is reaching out to affluent African Americans via a year-long partnership titled “The Joy of Success" with luxury lifestyle publication Uptown Magazine that includes events and advertisements across print and digital channels.

To read the entire article, please subscribe or