Advertising
March 20, 2013
By Erin Shea
German automaker BMW is revamping its core branding efforts with a new sound logo that will be played at the end of television and radio spots.
{"ct":"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","iv":"bb235caec0f67bb024d416d1de8f1e76","s":"9a8f4140babf0677"}
Share your thoughts. Click here