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June 16, 2025
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Automotive

BMW states case for ‘Sheer Driving Pleasure’

September 3, 2024

The initiative debuted on YouTube in July, with imagery debuting on other platforms in September. Image credit: BMW The initiative debuted on YouTube in July, with imagery debuting on other platforms in September. Image credit: BMW

 

By Zach James

German automaker BMW is uplifting its luxury offerings across the globe in a multi-modal campaign.

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  1. Luxury is about to have its McDonald’s moment
  2. Accor teams up with soccer player Kylian Mbappé
  3. L'Oréal to launch #JoinTheRefillMovement campaign
  4. Bentley Home debuts picnic collection
  5. JW Marriott opens first property in Greece
  6. Louis Vuitton forges multiyear partnership with Real Madrid
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  9. Valentino Garavani unveils Vain handbag campaign
  10. Chrono24 rebrands in bid to lead global collector community
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