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Nov. 22, 2024
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Automotive

BMW sponsors a rare look at AR in editorial content

March 22, 2018

BMW supports NY Times' AR take on David Bowie's costumes. Image credit: NY Times.

 

By Brielle Jaekel

German automaker BMW is facilitating The New York Times’ progress from virtual reality to augmented reality in a new project that brings a late musician to back to life.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Women now represent 13pc of global billionaire class: Altrata
  7. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
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  9. Ambassador-led storytelling carries holiday campaign from Boucheron
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