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Automotive

BMW sponsors a rare look at AR in editorial content

March 22, 2018

BMW supports NY Times' AR take on David Bowie's costumes. Image credit: NY Times.

 

By Brielle Jaekel

German automaker BMW is facilitating The New York Times’ progress from virtual reality to augmented reality in a new project that brings a late musician to back to life.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  2. Porsche cuts ribbon on esports facility in Cologne
  3. Longines wraps role as official timekeeper of 151st Kentucky Derby
  4. Hublot taps unlikely campaign star to celebrate 20th anniversary of Big Bang
  5. Wheels Up introduces Sustainable Aviation Fuel program
  6. Kering, Cannes Film Festival to honor actress Nicole Kidman with Women in Motion Award
  7. Bella Hadid shines as face of L’Heure du Diamant collection from Chopard
  8. Gucci presents summer product refresh
  9. Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.
  10. Burberry, London College of Fashion establish new circular design student competition
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Burberry, London College of Fashion establish new circular design student competition
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