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Automotive

BMW shows off its creativity through on-site projection innovation

January 26, 2017

BMW's 7 Series installation in Munich BMW's 7 Series installation in Munich

 

By Brielle Jaekel

German automaker BMW is showing off the superior creativity it takes to design its 7 Series model through an innovative installation that projects onto the vehicle itself.

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  1. Burberry honors roots, presents spring collection at Highgrove Gardens
  2. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  3. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  4. With ‘Worn for Generations,’ Belstaff embraces close bonds
  5. JLR reports flattened annual revenues, high profits
  6. United Airlines reveals new international business class suites
  7. Positive Luxury launches supplier recognition program
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Bugatti opens design center in Berlin
  10. Assouline debuts home fragrance, decor collection
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