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March 17, 2025
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Automotive

BMW shows off its creativity through on-site projection innovation

January 26, 2017

BMW's 7 Series installation in Munich BMW's 7 Series installation in Munich

 

By Brielle Jaekel

German automaker BMW is showing off the superior creativity it takes to design its 7 Series model through an innovative installation that projects onto the vehicle itself.

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  1. Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
  2. The future of successful luxury brand collaborations
  3. Dior spotlights connections to feminine artistry in feature-length film
  4. The 1916 Company launches bridal jewelry tour
  5. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  6. Creative director Jonathan Anderson to exit Loewe
  7. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  8. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  9. Hästens celebrates World Sleep Day
  10. The Luxury Collection partners with nonprofit to advance culinary sustainability
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