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Jan. 1, 2025
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Automotive

BMW shows off its creativity through on-site projection innovation

January 26, 2017

BMW's 7 Series installation in Munich BMW's 7 Series installation in Munich

 

By Brielle Jaekel

German automaker BMW is showing off the superior creativity it takes to design its 7 Series model through an innovative installation that projects onto the vehicle itself.

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  1. LVMH picks Dentsu as new primary North American media agency
  2. Louis Vuitton ranked top global luxury brand of 2010: Interbrand
  3. Burberry transforms customer experiences through digital innovation
  4. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  5. Mercedes-Benz adapts ‘Holidays with Love’ ads for 2024
  6. The Macallan pushes anniversary collection at JFK, SFO airports
  7. Matthieu Blazy to run design at Chanel as artistic director, fashion house confirms
  8. Veuve Clicquot talks Champagne etiquette in digital content
  9. Climate change costing luxury fashion: report
  10. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
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