Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
{"ct":"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","iv":"732909ad14eb19b6d92d6061facc3f88","s":"17c3f21707c353ce"}
Share your thoughts. Click here