Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"98543d00391dfb7ba2f0de2a9e768364","s":"1d3bb96f071beec6"}
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