Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"562c1355e16a1c5385540286f3e957d2","s":"dd822b6cce8f02e8"}
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