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Nov. 17, 2024
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BMW searches for the “millions” of brand stories around the world

May 14, 2014

User-posted #BMWStories post from fan

 

By Joe McCarthy

German automaker BMW is unifying owners around the world with a global campaign that celebrates driver stories.

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  1. In Geneva, Christie’s records new high with Aga Khan emerald
  2. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  3. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  4. Genesis House presents winter light installation
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  7. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Opportune time to return to arts patronage model, says Artsy exec
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