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Television

BMW reshapes familiar narrative for X5 commercial

February 20, 2014

 

By Joe McCarthy

German automaker BMW is pushing the latest generation of its BMW X5 with a new television spot that depicts the vehicle in outlandish situations.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  4. Luxury brands losing ground with younger audiences: Bain
  5. Lexus logs 25 years of 'December to Remember'
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Trinity Investments acquires The Standard, London
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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