Mobile
January 18, 2013
By Erin Shea
German automaker BMW is raising the bar for mobile advertising among luxury marketers with its new campaign that comprises video content and Google Maps integration to push the i concept vehicles.
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","iv":"794da72c3c607a6d5458d4c84aee9622","s":"a7c721389472422a"}
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