Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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","iv":"35d813ec2e81006bfe93679a7bf5fd3e","s":"3df4fbe4be43841b"}