Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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","iv":"d1ae7a12031cff7971dcb4a2cb7ef2cd","s":"dbdc8d47953ab0d1"}