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Video

BMW mobile video campaign drives traffic

June 5, 2008

 

By Giselle Tsirulnik

beemer1German luxury automaker BMW's mobile advertising campaign for the new BMW 1 Series Coupe resulted in a 67 percent increase in traffic to the brand's WAP site for Britain.

Begun in September, the campaign was designed to increase brand awareness of the new model and encourage mobile consumers to sign up for a test drive, request a brochure, find their local dealership or get more information. BMW chose Rhythm NewMedia for the mobile campaign with a call-to-action in mobile video pre-roll ads placed within Rhythm's ad network using the media buying agency Zed Media.

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