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Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Quarterly sales down at Versace, Jimmy Choo
  7. Meta drops price on paid subscription tier in EU
  8. MGallery Collection wins Grand Prize for luxury tourism
  9. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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Mobile

BMW introduces mobile app to complement ongoing Joy campaign

January 5, 2011

See the joy BMW brings

 

By Giselle Tsirulnik

BMW has incorporated a mobile application into its ongoing “Joy” campaign to highlight its high-performance cars and the sheer driving pleasure they give owners.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Quarterly sales down at Versace, Jimmy Choo
  7. Meta drops price on paid subscription tier in EU
  8. MGallery Collection wins Grand Prize for luxury tourism
  9. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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