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Automotive

BMW i focuses on sustainability and innovation for Coachella

April 12, 2017

BMW i Road to Coachella

 

By Brielle Jaekel

German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.

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  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. European buyers shopping more often on live platforms: report
  3. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  4. Prada’s first standalone restaurant arrives in Asia
  5. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  6. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  7. OTB Group introduces first corporate volunteer initiative
  8. EssilorLuxottica extends agreement with Roger Federer
  9. Gucci uses Grammys as platform for ambassador announcement
  10. Bentley takes commissioning experience online
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‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
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