Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
{"ct":"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","iv":"6fa1163332d2ab970ea952ae3cf08f61","s":"0526ca22aa9ec33c"}
Share your thoughts. Click here