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Automotive

BMW highlights exclusivity with campaign highlighting how its cars are “too much”

May 11, 2017

BMW's "Too Much" campaign focuses on features of its cars that may turn away some customers

 

By Danny Parisi

Germany's BMW is promoting the BMW M vehicle line with a cheeky new video series that advertises the models based on some of the perceived negative aspects that non-BMW owners might have about the automobiles.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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  5. Audemars Piguet unveils collaboration with artist Kaws
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