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Nov. 21, 2024
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Automotive

BMW Group enhances in-car gaming experience with world premiere

August 16, 2024

The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW

 

By Emily Iris Degn for Luxury Daily News Service

Germany's BMW Group is launching an activation at an international trade fair with the help of American toy manufacturer Mattel.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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