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March 14, 2025
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Automotive

BMW Group enhances in-car gaming experience with world premiere

August 16, 2024

The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW

 

By Emily Iris Degn for Luxury Daily News Service

Germany's BMW Group is launching an activation at an international trade fair with the help of American toy manufacturer Mattel.

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  1. The future of successful luxury brand collaborations
  2. Audemars Piguet ventures through time for 150th anniversary
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  4. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  5. Gucci names next artistic director
  6. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  7. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
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