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Aug. 16, 2024
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Automotive

BMW Group enhances in-car gaming experience with world premiere

August 16, 2024

The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW

 

By Emily Iris Degn for Luxury Daily News Service

German automaker BMW Group is launching an activation at an international trade fair with the help of American toy manufacturer Mattel.

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