Multichannel
August 11, 2011
By Kayla Hutzler
German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
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GPd2e9JUpYoHjRnlI6ckNNiDTttJMi+kifeOs9O6GRasslkr8LO2qvttJrAMqazLgYR1Hrj2\/0fcO9c1i+\/bKfmKNw4rjGXJwKaar2N9JC1yHO5PqHLWLG\/z4iI9JORzo6WvVLE2eD\/jbH++W8dcUHWzUFL3S28AFjggMzVY3xesTyoz15niaU52LYTdtUZFlEmc72noAJztCJXjytLXlVKcF+OouR+DOdxAUO63u9Q6NTEHOlkvVcOmntOKk4qcLKz37nP3RER43plikLfkk156fI9sndL1cUeGIoTHywRFyvZhtlCOMDjhOOOjwKggTxEKPu3HzLWS57T3mNC4IgUV8mmDiANRxcfl0q7UCq4YOVkLs6v\/+VTODo5N+Geavae16H6FWQy2Znmz49tfcMJ8YhlluImmAmeuHly1x2KKHlNPKBUJ23WAP9LFaXJ0bfpVvwAlIubWMoMoQ634J0Icl54QPmIHC+cDUoUE+xUOLrPtZluIoMbfeotHe3ouTOoIDviyisBs5W98F6uNUINyIG+IFME1yj\/suHe3ddXla\/MQVtS1hT2bYOzN3VEyahnDmbmddP4q65Sh4RXDBjDt9fAxt8WIfU7sdhlyZ1sQIo8\/A\/b8DNsKpwyyOFnxd1D0onpYPRHReijiYYD+i9vMy0pLYatlUSHS4jjO1EmeyKIiG9YYkooncoyzLBFCSe7\/LLc9bv+mEZ9Zext0OvmNuhYK6S\/vgflJDfN6b9VpPSJomPlxk+t5CDWgUQ5LOfmZdkVfp3Ah5xTgZw2J117h3YZax7AAEEptVBdhjHau4+tFJTmW\/7UYV0Zxy1s9Btu\/ZN12d2idG\/JUDGXvklai8wjwLUQ7P+cbeoFxPzdrSZC44ct0oDIKDObYxbmww5NTmKvo3PnubH95S1fhItB07kvwRToViaRTMFOrq7+drlUrJwwHO8fbbPTrNt+CyG\/oYH0RsyPB4DP7cF1QoPiuS243WU37hpx8a\/cqxIeAGRdgWVqXxYx8FPauKdsLQuxuPVHfdb8OrhEJd2M8javZL+FU7S39Kg1KOVReAOWjDkUpfFhuji48iPtqUcfkqYzLAuNZUffeOLk6LSdJNQJ1hR7opEJfd5aUnt8oLZ1B3AJnqEatpvFcIhVTMjVaSQd3+WSeCjT6yAggCNjX0JpVbqZMhBQduiVJ6E2lzGnoNKUFnhY\/UT7PlwQv\/7thshkjJAQ0DnOQlIPPp8siwOG2IwHcgCuQT8WdPUQKb3nI0EjBTjdTmPrObzhXp3jfCMWiioPweAbfb+81AUtwmt0NU4zwrFhL+UIMquIsBxRPpPMHvG9Q\/OJ8dEN+3AhI2yubTOrwOPEhi5ayNMixKHur+rHeA7Bw0RBtKqOgzfQMhiBaUITxz\/k91YFCYdwi9flrA+Bf1nzqq7Rc9LWEjRT0YE\/uYQ30KNKS6lp7qLh6JNzPek9eMe8XSvXtolNyJ95XwAuGF0bS4qPDvQCLEuPBr6ldEhUZJ32fapEo6we75Cpx5tSrCJXR0\/utCH5oo5CbCtOkQ4mRw2EuOfLcocPZhO4UlCLFaogHhX3ralEWD5c1nTdjPuBMoI4SyW1EJoRLykSmMfFt9UfXT+dF7TVceA70mTueUCTc7X+cAxAzxnXukjEAgxcB1ocfQsewMhJnePVpIoDC5TrLzbU6EmG9m6GrVvzqMSy3BM7rEb8mB7kTizDWBzxKqXzUbm0CHNrureNVlOCn6zeMCl\/7yPfg6a1jWGcH5C8I25jGOJRqtt\/njhtB7\/kHSd1GJT5Lvp4Dp4fIjNRdjKdmFIODF1RpwNOiqrY5bqaq\/d6022e5+Ok+VGM7Ow99glvzZ7zrp0B6U6r8EHig32vAbPgE1CF5ffBuF2f6N2Qjw1KYZa5IbMaTabfSswvo1dQ7AoaxMNmcsiRB8pXObF26b4N+6BdIssRQUIxY0cbYWHvHwqmhPCj\/0HFBRghkK3q\/dNb7ABAPUbQQochEDOMqngUEBlSzGYiL57iTDx4fZma9zXA9XIlaHUhVf5bIcF3ZtxtfyexXlWde4v1gR6ptSzom1IU4gLu5vkTaQLcnSrLjxulnWnKFL7YGpioXXDcKVMTgo0kQGcE4A2wv0wh\/eEIhvQNLg5cke2zjcV0gGKHjP1KyaJDI0y1ZywAAQNRJALc5ME9KMaX6skUAno0oNiJYAGZdv\/PZlAd7fU3w6bAjBhUbyVHo\/0+Y8USnnq9mTL1Ziow\/WjPMFgjCOKEhEQ57dC06Ivz4jNoAOGy5iEfQCe4R9znQeCMVffxNKtNI0A4KsveiNfX+F2Y6KSM1PrQpwQ0e\/to8jM+igKC16GEkVaN+\/W44B9j8yVqR1yMAmJFiF71g2eelZYkL3t+8bmGwjeM0W4\/Fu2kE29z9d3pJjYQvPX4NrHFqyN\/zhWp22DahEvvdN0hxaPb3vNTGKqqCr5jE0PIChFdMVMF+\/whgKQ7su2aS1ukE5S8lR4Zy8PtubYMtppdNT4k4+zEE7zEeigDxA2yX7U+M1uHQHJ1Okfuakbp9Tsjp0OAItulFLxulfIG5aq\/fSgWR5rPvcoq3nBxZ74EOA9FHv4w2GfbXdZpSnmS7YCaTHnqQhNWDy0LTMJrGcuUSIdbGVYx\/2mHvKxS7m3UiYJfCen4D\/pNMTW28uHeIqNlMzJyi6AbJYQ15bTP4aLnkLgvD96qP2PstZp+8e5pWgYlbqMFjdJ2liyDJsLtQ4rg8sJa4xZHRi7lhm+9R9Tjqzj7JxHIbpNksiPjjAKk4zOIX05pr6nzUF5xad3SO+x4teHH\/aHF+R19odz9YAZl\/kBzNni5ueoJKtrZmhYwOGhvgKzIUxEgwUe6TtD2mS2TrR\/bcfuP0wA\/okIvnh+TAwPWLIB1TXCN8PMqmwOzCSmLLqhhI7yWPz+ajx7qP2g2p0ucCRlcaTak3JNO03K6jWioPKJ6fDWo5o\/4DC1qy18mDFEufm63IKtvGRzQc7F1D\/GW4=","iv":"40cb71a12915e0f741ad0269d44bf522","s":"f28cb107aa858ab9"}
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