Multichannel
August 11, 2011
By Kayla Hutzler
German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
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","iv":"6004e4406ef237eb8d370bb5541f2661","s":"8653171cfbd130ff"}
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