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Multichannel

BMW employs 360-degree campaign to push Olympic Team USA support

August 2, 2012

 

By Tricia Carr

BMW of North America is in the midst of a 360-degree marketing campaign to push its first-time sponsorship of Team USA at the 2012 London Olympics with a television spot, social efforts, an on-site brand pavilion and dealership events.

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  1. Capri Holdings, Tapestry abandon plan to merge
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  5. Bloomingdale’s gets ‘Wicked’ for festive campaign
  6. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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