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Multichannel

BMW employs 360-degree campaign to push Olympic Team USA support

August 2, 2012

 

By Tricia Carr

BMW of North America is in the midst of a 360-degree marketing campaign to push its first-time sponsorship of Team USA at the 2012 London Olympics with a television spot, social efforts, an on-site brand pavilion and dealership events.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Quarterly sales down at Versace, Jimmy Choo
  7. Meta drops price on paid subscription tier in EU
  8. MGallery Collection wins Grand Prize for luxury tourism
  9. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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