![bmw-185 bmw-185](https://cache.luxurydaily.com/wp-content/uploads/2011/03/bmw-185.jpg)
Today in luxury marketing:
There's a BMW for that
When BMW recently announced the launch of its new electric sub-brand, the i-series, it also introduced another creation: a $100 million venture capital fund, iVentures, designed to invest in new mobile services for both on and off the road, according to Adweek.
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