Mail
August 23, 2012
By Tricia Carr
BMW is adding direct mail to the comprehensive push for its first four-door coupe, the 6 Series Gran Coupe, likely to pique the interest of affluent consumers who prefer print over digital marketing channels.
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","iv":"21a1c28e7d009677b83ca7149f94e90b","s":"a9d12ffac075f8b8"}
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