Mail
August 23, 2012
By Tricia Carr
BMW is adding direct mail to the comprehensive push for its first four-door coupe, the 6 Series Gran Coupe, likely to pique the interest of affluent consumers who prefer print over digital marketing channels.
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","iv":"3ad3be89f10fe74a3048bc87fe31cdc6","s":"f3bb026668fc947b"}
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