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News briefs

BMW, China and Armani – News briefs

October 6, 2011

 

Today in luxury marketing:

BMW dangles 19pc discounts as China's luxury market cools
China is turning into a buyer's market for luxury cars as dealers for Bayerische Motoren Werke AG, Daimler AG and Volkswagen AG's Audi offer discounts to maintain sales as demand cools, according to Bloomberg Business Week.

Click here to read the entire story on Business Week

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