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Automotive

BMW challenges Tesla in front of Olympic audience

August 10, 2016

BMW 330e BMW 330e

 

By Forrest Cardamenis

German automaker BMW is urging consumers to skip the wait for an electric vehicle with two new television spots.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. How technology is elevating luxury shopping in the age of experience
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Value of Indian luxury beauty market to quadruple by 2035: Kearney
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