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Nov. 23, 2024
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Automotive

BMW celebrates its history with artful look at the past

May 23, 2017

BMW's history in paintings by Adrian Mitu

 

By Brielle Jaekel

German automaker BMW is painting a picture of its last 100 years, as part of the growing number of brands continuing to lean on art for a luxury perception.

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  1. Women now represent 13pc of global billionaire class: Altrata
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  3. The future of successful luxury brand collaborations
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  8. Clarifying luxury brand values and positioning for an evolving marketplace
  9. Luxury Unfiltered: The real reason luxury brands fail
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