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Automotive

BMW celebrates its history with artful look at the past

May 23, 2017

BMW's history in paintings by Adrian Mitu

 

By Brielle Jaekel

German automaker BMW is painting a picture of its last 100 years, as part of the growing number of brands continuing to lean on art for a luxury perception.

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  1. EssilorLuxottica extends agreement with Roger Federer
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  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  5. OTB Group introduces first corporate volunteer initiative
  6. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  7. Prada’s first standalone restaurant arrives in Asia
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  9. Kering acquires Italian eyewear manufacturer Visard
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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