Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

News briefs

BMW, Audi, Bloomspot, Ipsos and Deloitte – News briefs

September 22, 2010

 

bmw185

Today in luxury marketing:

BMW versus Audi: The best media plan on four wheels?
While automotive manufacturers typically focus on model-led advertising, both BMW and Audi put a much stronger emphasis on their brands, according to Advertising Age.

To read the entire article, please subscribe or