News briefs
September 22, 2010
By Staff reports
![bmw185 bmw185](https://cache.luxurydaily.com/wp-content/uploads/2010/09/bmw185.png)
Today in luxury marketing:
BMW versus Audi: The best media plan on four wheels?
While automotive manufacturers typically focus on model-led advertising, both BMW and Audi put a much stronger emphasis on their brands, according to Advertising Age.
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