Mobile
May 30, 2013
By Erin Shea
BMW of North America is aiming for a younger demographic through a pop-up advertisement on Internet music provider Spotify’s mobile application.
{"ct":"L\/Q6swQVyzQNXVyRUHYFUYkG7YuWSqWfE2un2zNRLF24a9oN7CLDKgLWjZcF6zjhCsATl4AX\/Eee71LAfa0ddTgHMFqoxu4EiPrqEhanwGwN6UtTEqJebrJ1nxU670gLgvNG37x4LyBmxNz+rRPzyhY7ror4qL1kNOr5W\/lJVKOQW7qX3B0zWYzMGx3VDyoEl8PDSkoZ+iBuosYwYSDl+7O1huZr83uke2fWcxFlmeFfOqOIMXuFFZ7K8vZUuuRU0qhPce7OISrvv79QFyLtL+e6kUpK2jJgCFTXQoFlIDuG4enHyzD+8lt+W\/poXgYhuJxOmiQKBIB+okRIi77dCYeYKpilEul56WvRxjdecZeotLTDbSHvtzUIhMKxOyWB\/dBsc\/0K63by17KzLdyEcIHn8vTy934UcbBBHCPMlxJJJzNKAygJJQGD0RcFvwy61M0DlOhwB9er\/5DhIIkj4LLCsiyJir7HY4s2XIrUAHUqFtMUn\/NeNINH2l6xS6MZUprGrlf4XaFcxFOEoo7NYhmqOyrMWDZDz5ppx3PbI2K4yuNseqwM0s0NfFWI+OhgkC7iUTBO\/40\/5PJGuTM4uTbAdsDgqlstEfT1UKkbc2PCarlXDFBad79QQaUOxkAA2OLyC0DybMx\/TfxEDvTW\/qWSNrJxyG25ceQdvhq8srw\/Gz4hnbW7yW9p+Dyr4vk84hpA\/IL2QFHxxiTJ159ZGhUVU+Nwb2HtCXJv4AhwYNUjuaKAvs9aHe\/r1Q9XX5o4YX3yLy0OncwiTA2o9gZNpCqe09km1b9hx311x\/rC0U+QClAsIBAOPBjlk0iDoAk1MxYQdVZWBkZPJBRDE+\/CPJIJtq\/1VICzzYHu8Vvt+fBOKLsySeW3cMcNRKOdMaYghye9SrZDZcsqg9\/t6YDwUs9pAAJ\/E7ni3mh4VU62HWHxqiRIaKHXdUrGpGYGwJJ4jw7oXKZvoIiMSHUmQqKrvtC+RoHV\/pgX5dBXfAzsR5oI\/T7k\/+lGS6ypoZjdKZQhWEq4dRPy+Vb1maufh8tGQw5EoSztBH4rTkveSCOtFrO941rmwq+SgT8IREmhb7jezJ4IAxlaj1lpaJ0FwlQzepZMwiEd4Zc\/oA+M0OC9bz3o12xnw82pcmwA\/QTbDptDK\/Lw2\/k1Al2zlsskTpUUlaYaLJQupohuZ9g+KhPLohmACDz+uoHGIJMpDLyxsXxzPu4MFzBJG\/DTRoNF3hFQC0VsEmaIfhdQTakrnVzqNojDtTU7Ra+BiyLkU2ps7\/dsUgf7Zn9nojQgAdxXAmf3y\/ASA8fMDxR4aGKsLsffxZ+ddSVeOmZsWBcM2d45fehkE7vFeG9XkMQ+M6zj\/2YBBlu22t5Rb7\/MU6eXlQDRLUp\/9tY9kQSMD9JMJJdMaJPOLWlLGHgnaz9PtMhW40Cm80m9djugyzfIY7GUHWoq\/R1SVNqhPfNyWcVcv0IY9O6O6jDSXd6gFaNsb6ucTyQExk+1VOwnrHyGsSnJMmpK17fl1dIz04LDvrnExLhD9X8Ywz\/Fa4SqL8SXtjyKb0JILHXjgnSic3RqL+aF4HY2yECUNaj8o0mbJDBmscVJEeFyPJu+WuFSDidsipdP9+XVE8tT+hD67XrZ930lm3UZ3hGl2XEH8oqO93Jx7A62XrGYbVs59++SizajtMAYetfIBheVA+2R\/6Y6hCdurne1r0kte4OfXEVzZZ0\/xQSEYnsYef\/87EIJMpuxnUepslj4tERaPvni6xpMXAmbgKyv9UGhbZS0urgkxHaHDA0cI40IgG5T7PbZmxFAzmN4V8fibjBkntr5X2GW9caohk0XK2yYFB3q7jfvlLfz6G60fzqcSvUOQGUeBADWR6gXlmKf7CV\/imzRtIzN0d4y4YpzbRZEDsZjnavXBRzvP1ckNansa9954Q2Lcig8hxlkEOvJ9IaAUdH28A8Z0nL7OATv6gH0uQ2x6IgS\/afC6CtoAB8PV2kFhl8HpgNQPLK+82Jl0oh\/ipzvxELKoowpXBiMjNMLoG8kSkOXpyRykZ7\/ibi2SlFo3i5cewyZRPMltGX+xr8Q9D9Q4Ajyqoyauf8LSIhUeOBoDS+yYdQIH\/ldSO0bKJLgyP3DzJgy1rfth5yejkIAb+TZQ0J02Qqfhz2Fx72yVLSsO87o6rePywGVhFj+Aw3fyk+53GPdQbvLJeVaJMKp0O87SE+D+6BptB8MHfUTMeJoHlv9DreA4\/gtRYehUBXIVjQdN+uwyVZyP4y4hJTT6FD540IqBFOIrJKgMgfKeIarc69tHzxmxcIltBFFnuXmazANbutNQP6HNj9O\/lBRvgmDUWCsSmR+Lk9nVTz7fJSxXmhWw+8cLljNAuM7xVXMz7aDP5Mm9tFkcaJR2cmHtpSHtV7gyNuRHDoJFYWFSrqYckjhhyeRBsDjglGX8M3Pxwd\/SfhmEC8ACzaLW3zHKicEavI9e28LWX+n1GDXOQtqq3tTsD88tBDJdjUKgvdHRkUUqcH8cbk7XMDA\/xA+ToPu+r1TidGf60MGl1M\/IRp58XbmKIomu8WMpXTJ9JSXshZz1TMi12ALdoNsGrfiSHEE\/9Xeu7yqpp3FbcTQq9w1Rw9ogwWqDedLHeloPuPNUrw9oil5ylTkgf1psDsCElHDTnud5SQ7L93RdyAOrEG6JJcjp0\/EjmY7Nn\/eFZEJkeRZ6gorxfLjr9YrKZpqGPf5MG5VfKBPLzJQBnLXDOFEQcpPIW2wOlNbydaR4T1qCgsptjTbX5IzqOmrGwMCHFgHWckPNFq4MketgovNsGP9UhzyyeOF3\/KESWOBLihxh\/weXcpp+b0dUBaHwU6j+Kwu9GsXuOEB1IxOc9fg6R2jZwf1zKq57Ef49Gsonf\/crv1A+zw+BB5\/6VNwzHUnWtbafhi6wFOrLqrJHPW1MDgdI1Qn4owdYXYQozbwRa78Xu76q5hWKBudta1IxioV74xQLDAJfJ4wep3SSScOxu+AKoUh6OXhTuVFStQZ8zaj1lNPGeMZVnCLHYdijikoVN2HPdqHSqxd3zbntICNHrr2RR3EzUu5+dpkqZ+JlZCPusP4mqBHDQ+t\/ANXtVyuchNUUG6Vi03\/v5UnuXG8rNoABl+kPTclIkel+1\/ycpT5x0aYwY6F+VgMoAMmfJ\/jARG5O8QwSVlspkY4UKzFyRJXP4\/65EDI1XJm9NbzRkBkoPWpuEW2vYAm0eziC4+9MxHyoo8oMri5jlYKNNGl3Wh4D1HmmWQNpRIFWwFiDvd3DJBGKWcAF88IimGl3MMPCdTHtChQfeXwi35CrVQ8n+956dUSpu8kC750+GYUnLpTYQ6tmYinBYHHLZb9lw9j+FpdJF5oJUaePgGg63+GXK8ek\/TxITN\/wCmc+cwGzl0I1L\/6ZkdzC3GJhHVg7tKHoJ9vLVBB2UIa0kvC38fhq1FOnOr+l0RZTSggOL2\/GxYvflo46NHMtu4G7u23VYKnn0vtjHfXZFPJ9EGHVuer1DjccVmd2jR0Cfu6+MItR5nSqKCm\/qmyVQ35CN8QJ4TGQJiCCB0iEtHac1JSUP+8Zrmr13cp45mmIqtbHWggJ2DFKc8Y5d9JSlIA9qkLp9FsPR5z7uM6o\/ZrkW6tSlE6FUf4TWckN2hH0SDrc36ha6Eu0uYQSAXGxE3wb7zAeMn104RDV1bz8vZ\/k+ujtAKSviH5SecN\/\/ty8Q\/oaOp4e7K13CkRSxk8rWbStTUDitHmtLPMTj8VsZZlEoXzzWuJlKPkk1UWS0MAzxJVDaLthujXP8RcVh7mu0NHZeGTeqkgLBkvKfT8+aifXs\/cNlhrT2tgxREW6rK+KD5ddNG\/fh6ukDIE\/y\/XQDf5hVN6cWLAkhWrcleOqvhmTjbfjC0a4elP6miQ\/aR8fbIDsivmRyQIWz2m0se3T4zlmOQnCGOKuK0sB1EwpVCykJKtFQx+j10VF2SQYEonPZe42MW9XH1gaE\/SofKRb5z97Vh2JnFa4+pFf9D3No64Kf4q1cDcf6mY3MnW9kjHc5eQPm3Vb5Q+Nm+jYLrJBWEtYsJXWbjvHd16tJiHts6a9WfiuwRfRJB+b\/sjco4ZGHUpiCr1LP590UOpBpfGXiNebXYZmNEaoWcsh6rSooZBW\/JdJFAxWdsHn5+7TC5U3K44RrGTgackn\/LfLxK7da4EbFvcKY6xmKq+kuiX7yry5RYbvWJjSuVGibO2ThNVy13mp+4kMq6y\/0OjLUuj2TEnOjNdeda18jn1luwEi\/SEWwFqTvElMHAirvJhKImjIa2blZy8ALkOrliSDipWTwJEUgsk3iHpM0AmCb5fWgyG4PyP5PTxoLZdmOHFvcuRShsLL0giV0VJsgM55mG\/mglMay0EA7pecgPq0YLAJ09oj819WfDnj2DW3h730C5JQJ2OhVE13LDU8gGyVKQW1pWbbE+G8llZbHAQqf9g7vBscn5ovhSNr0xYYLCD5LyMyudqENQ2lKSjcQQcNGUBrigp5a2sv5ld0HbziEon140F7w15nI3WCmRgCErpyc96kTC9bMT\/kuLPdYbZ89dJ1csTfnndOuZEjWTiMAY74imyejbEfK0ybjwRn+DWUtzFjY2CPuKLnTIfXdjUxjH2wO\/HFiA697UIsdL16mqolqQ5DKe9rUmXxn\/8OspmYwWJVeBFnyJQRLCzYR0zQEzLM1d0gDkrW7BrDBHtsVj3+Fz49va75lHAuTfPKMGTd8OSBWK5z\/R0EQzrqVsZSf1AOe6Jn9\/OLVUgLnSF6ZID9nnpUpNp4IpDmUlBYPglSoGSpg0qi5CdzmmZWFqwllXLukLDc18tTqxSriV\/N8pJEiX9q2swxpjuJlrNiQw09UOcUltm5g4S8fpoKd2aucWVmGLZ9SvzquB8t4OdsBAPlBywKgNVKrlzkDC8M6B1sbFJrUReyGMNTNLCSB2DvErFnOzrsxg7xFJ+fAT0g+0Nlls3bN7c602yOBXVoQ36YH7ETN7HQeR3vXeUaQNqkkDI+oWYaade9O4\/tMw+00qt2bLHXmShjtbt7567PI0m6WfksU0yC\/LBQJqMtosI+TsBvv3vwLJnWVwIRIGK8HDRV04LsbzC6zLCc1TvTJT+jdu7QqYytXQhCNpPyfQZdbwia6sDnIJHq046xWM1Z8fLLi52ctFjtDT\/0zcfmQEnWdju0svFED8U45I2YVk8LvK+iFFJZyKgnZ7R\/Cwc38Y3J1DO2fF\/\/hllIjKfWSBbfMY6PHYwTJ3UD1nFV3fBhByxAA5EqZ7ELL31GTCRV0OAKh+3fISuVytz9gz8D5Ag2BljQWnIvq8XVzw9lbRXX7546eCv7xyHKKOswzjZ6fa\/6TzcNEeL9uQsBvEWZiFj0MnRrwBWcpYvU7r+EbatovSpTGaQdS5IOALs+9\/EO3h3eqFgaBgx9AIl43xdb+1iS6vxYMQR1kA1eEnXMsj4a3wZgct9r8\/XnTvffrgMTaueO5i+4d0w1EJZeplOpzacDQ9RyGEfSUA8N5TQfphn6pCCD0smfLHJlhWT\/MHPxnfdXA\/Z6CwXGWvkljtiTlesogXvfLtWSgJYUFAReLqdPec6doQYzNF92zisDgATXC6YbAhJWXTQncEucX+UWRHOkscQYcuQr8ZeE3V4vK\/YEPi+2\/GrzVCXaeEG0xpmrO+L+4xmxcN1vIpXIks+QsyH7xXuPj31udpZUlAdPfjWCWEg+ZLJ4mlJNHSjoO\/i6u8wvfqHkgrub6sUnfhRVCVJ4gyLnw\/zeH7CS2nw+0Wv9Cjf3ZOUgyCGBqByJHr2NMBdKjK71od0uJOklWDv41bDiGssE5wcqe5dnwQgm+SmfNYvOiYIKfMPvspfVoISE0UteF90A\/1OTkSQXcpfruwOyxgvovDyStu3LUKoBtMbPpmjbDicyA7mT5YrVA6p6nbBXafQD7W23FcKIz36VL1r76uGGHcMFzPnuAdvMSz9hh0gZYl16zPxVNr4ivx1AOYjwYb5rXmf8xdQqzkKp5f47fVzNzvnCQ6sO7mVcoxmQDYJu8HD609S+qoZkconPXd5+Vf2IibQQ1bXdpUMq6irZwcdqUv7DFeeT\/8T44a16nzE3NZ48t15c2eK1C9iAUnVDacE8NE+J9Sy\/Z\/Z538IYXhM2o8dRs4rUebHNXMBHvNK\/2RzBxjX7uukUe1VwbfoDb66EmtU6X+wZLLVAXjUYVLbv+\/UzZWGqBPaf+RFLDUbmo\/aJU+baOxIoXasb6gqGv\/sl4k3WuXjUSHKAODRTmfBwjztvbVsJJrav+6Y\/8Vm3A0ldk2x27a+cAoGm\/DI0kw9C4tmthFYfiqSciexmU1tMz1ptEA7+qAHm+dBC00g05gLmNskSWEfkNXLwhd5oTmLWo7rhe7ZJCO+lPFJEBsVYYyNXNNzxnnmkvJYplRekzOVUQUmnbcwPLFoTkj8Vvpr89YgzkXoCtnpm6m96LPf6jfJdU90pfHQ3bPYGmCj+8zroa\/\/PvNqIo9D7L61Ujll42YD+3VXPO8voM2yXKaUFMo+zRtIX08oWwn22ogEr5TZioBxqoiZU4JsAWEQuqs7AIFpMpMi\/a92AYfAF+q0GuXPiHKtFuhhVIWMbG2\/BdJ8joEqTHRoxcOeKD6M1QPQw+lVRGTllefJ+pKF1l\/V7LXtnTYfhMkJ00pB1OQ\/Dl7sFKMxOhqYcEgKysqy29Bl4KhF576HAZqdIO84o3PatqiSkZ48frA73V3CdHD4cGviiLJAbjHrOJTyH2l3joBnE+9SGfxi+ZPGegezx7yn7+9+XbKmkeIAKUR4lwpg\/g2ivTveLDWjICAf21KmeepbDY7p7AmFcbW7XCEaBfvd0nrfjVwpNxqSyikNdXSPk7qGJpApL\/pA4z3ponmw2syjYxohkHSt2ckkMY5FQaLyguqoM6GJ\/eypHa31I7riIwnIeWUq4F2wFLjl+7T6qqTl\/uOk6VUl+aga9Ki\/8wvQ+mick5HvfWxVa1Fw3JfsFAys\/87vjZ8zOTM6xlW72WEpz36hdgy+qouHSqEZyKzL1r0bXIQMtkdJDwgTPWwv9iW7AwEwuBJSgWaNL7RFh\/uLWd6PQIoVfys4ucqzAcOfON64RdX7XtjGYl8QEbvqKeqQimeKZBvNvGqVAgbADiVqzuKIH5TgjJxuUV0slJlN02xbB436Zr5Zi93l73Nvndj9\/nvGv\/+2i8gtk0LjdnU5Y8gqVmwmkaM\/+M2YnMNZaLJTKnz8CIgqCJmrUVGki3UH9a8KYJQWFx77W\/sQhEFAb9rRnyqDy4NHnMNv7m2t47Itt3ELviZgGva6wItXtYVUNR1qORzDYoClyuZ7NvRMQqlpu4Hyl21dU5odWnPslmQsXsnfeHRDLODMrlizhmICwxd\/oAR\/RpdQvrnh7BDf0BSby1jkAqxW+zmJqgep3h84U7WAOoObqHdioeaRQOW8xakBkALKoSMNozgU8wPf\/YTcZsSIb+NSI50QQDsQ8y7Ese\/HVHno8o9cAU5t\/t+kzlKe7+rG1IyJ1lBn5ZIaq7VQDTVZzDztpZLDYisnU\/0C7BCIIlLNGhrCsxxVYfwXNf6hp7Egfn4N0rvuG8M4NjQg60uvHjPJd7KL7+Iu6vFkkEXK4shOOxEMENiWXx9OxHKFTd2xe2J6gPOb0NOyEO+aypBtbAQljCTU7C6isreEvsqjF9dt9tJc2C+f06c67YvGeXzS0OnByjINLLw7Qudh0lVmvHvVaLTwWmm6sgSdeCNpIZ4zn7zfodn2Dm71f5d9Ql6BBH1kTdnjPlLFT0f4e3LyO3adFdfxyEriRwf+50iRlnmBHLk0IsyPk2HuxS\/rYaFgsdicUlvxqw2\/BSnT2TC7HIUGRnYFWxgzzUH1xAqYJCJeA\/CUS2Y4h594Yvco4L3yVI1JTT6Zy8QOUwC6skMDi8fvszqcEr3sOHnJbCFwHzzwP12TCRMFlWGk5wF0hXJkxYr9RSH\/qeRsEcmAKWwfyrra\/o+uGe49dEaf84MdC2GE8\/Clcxyb2FYzQLvcuOwOY3ZYTqUSN4KdUehpChE1hRCu\/VkYIQMJwncTUGt3YSgj+eNK45RDE3dNr7a4lNU2PHH6EZGLRFGZlQbRbBc4dkCW6B\/vhVI3\/ChbFO28E9lugIDwyZgoMEJ2EfZDjlGsDZEKw3C3wfwygU4SQlfrORaAiv2VQpdP+FLHBrdxHVXhPQGPC8Rh76TMVjH4bShdVdfhYHGxxMe\/r\/isY5ossAoSHX8MskqEZ8QS6pRf1ediD67RzimmHpmUkcBvvS6iVZRi4obpc3byXQJzk4Csfz3lZwtftTqfliYxAmM9AY9j0wSg5WtpSPj6syA3apcoGeyp64Tjc7iVoEO8UWs8ah7Ifs96xgoNl6A4kfmAghy2FCP1OJd9iQw0qgjynYbxOisAZtS3BYWanVDDzzxcJ9jpwY+02oAVhR\/A2gMpSl31i5MgLrXWHxgFUx4z3xYyMa4lvTtJ\/ubvoFXjPlCfISG5GlRvvDA84pqO8PFU6wVjT59ARsy6gW5Hn4YbzgzaQVKh8+qVDS+sctdsXTjfaJxKc1R3KTl9RQtQfZfzmkmMqcHYjJ4R+qFIKDk1Xn4005qoNT84HWq6Cj0Gp\/D7nBRh9ssmHTVtZDY+FclLU2YZ4Srknp3ibBqis8Jyx4nj\/zj+cGbihppU5c6Lat8O1OOKPYVR\/M3iJTkFTgrCVjq5nEy1ziIbqXciSGHQ9g==","iv":"1c183e057e64030077d397184a7149bb","s":"8cd177b331b61e94"}
Share your thoughts. Click here