Fragrance and personal care
September 4, 2024
Announced Sep. 4, a redesigned site and refreshed social channels join the brand's bricks-and-mortar transformation. Image credit: Bluemercury
By Zach James for Luxury Daily News Service
Leading luxury beauty retailer Bluemercury is refreshing its image as it reaches a major operational milestone.
{"ct":"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","iv":"dad57f3af2b3cc71d700327dbbab0cd6","s":"d5cc96e49f6dff66"}
Share your thoughts. Click here