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Dec. 22, 2024
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Mobile

Bluefly cements mobile strategy with mcommerce site launch

November 3, 2010

Bluefly's mobile-optimized Web site

 

By Peter Finocchiaro

Online retailer Bluefly.com has extended the reach of its multichannel retail support strategy with the addition of a smartphone-optimized, commerce-enabled mobile Web site.

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  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  4. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Quarterly sales down at Versace, Jimmy Choo
  10. Luxury Unfiltered: The real reason luxury brands fail
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