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Nov. 20, 2024
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Mobile

Bluefly cements mobile strategy with mcommerce site launch

November 3, 2010

Bluefly's mobile-optimized Web site

 

By Peter Finocchiaro

Online retailer Bluefly.com has extended the reach of its multichannel retail support strategy with the addition of a smartphone-optimized, commerce-enabled mobile Web site.

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  1. 2024: The challenge for luxury amid global and regulatory changes
  2. Rally Rd. showcases alternative investments in SoHo showroom
  3. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
  4. The future of successful luxury brand collaborations
  5. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
  6. Lexus logs 25 years of 'December to Remember'
  7. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  8. Rémy Martin celebrates quality time in diverse campaign
  9. Luxury brands losing ground with younger audiences: Bain
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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